Deep Announces Exciting New Partnership To Serve Clients

After years leading award-worthy campaigns featuring food print ads and innovative foodservice marketing techniques, deep senior management members Valeri Lea and Dan Stewart accept partnerships. This is exciting news for deep’s clients, as the move further ensures the two will lead the company well into the future. See the News Release

Deep Unveils Winning Concept for the Fireworks Over America Product Branding & Packaging Design Challenge

As part of Marlin Network, deep has collaborated on the Fireworks Over America campaign for several years. To inspire even more break through concepts, Marlin Network created a design challenge, and Senior Art Director Mike Dockery’s design was selected as the winning concept. The reward was the opportunity to attend an exchange at another TAAN agency in Singapore, the Netherlands, or Montreal; Dockery chose to visit the Splash agency in Singapore. See the News Release

Deep Agency Expands Food Branding Expertise

Well-known for insightful interactive marketing solutions, deep welcomes Senior Interactive Art Director Daniel Green to its persuasive advertising team. Adept in graphic design and dream‐state tactics, Green has worked with major Proctor & Gamble brands as well as retail giants Walmart.com and Sam’s Club^®. See the News Release

Springfield to Host New 12.4K Urban Obstacle Race

Deep advertising agency creates website, merchandising, videos and an identity to build awareness of Springfield Urban-Warrior Challenge to benefit the National Military Family Association. Designed by the Missouri State University ROTC—the S.U.C. is a 12.4K timed obstacle race that will start and finish at MSU’s Plaster Sports Complex Sunday, April 7, 2013.
See the News Release

Marlin Network Announces Membership into Global Transworld Advertising Agency Network

Marlin Network is proud to announce their membership into the Transworld Advertising Agency Network (TAAN)—one of the world’s oldest, largest and most successful networks of carefully selected independent advertising agencies. Through TAAN membership Marlin Network expects to support their clients in the areas of global exposure, global coverage, and in-market assistance as they help to globalize their brands. See the News Release

deep Food Marketing Group Launches New Website

The newly revamped site provides insight into deep’s success with digital and print ad campaigns, product branding and packaging, direct marketing promotions and other persuasive advertising services. Users can learn about deep’s marketing philosophies, take a virtual tour of their offices or review case studies from foodservice marketing campaigns for global brands like Otis Spunkmeyer, Nestlé Professional and Lamb Weston. See for yourself at deepgroup.com.
See the News Release

Marlin Network Breakfast Forward

In this industry, if you’re not two steps ahead, you’re behind. On Saturday, May 5, Marlin Network is celebrating our clients, suppliers, and friends who set the pace for foodservice thinking at our annual breakfast at the Art Institute of Chicago. The event, called Breakfast Forward, will be a gathering place for forward thinkers to get a jump on the show with some of the best food and best food thinking they’ll consume all day.

The Alchemedia Project Shares on Social

Sheri Austin, Managing Parter at The Alchemedia Project, spoke about the use of social media in B2B marketing at the FohBoh Social Media Conference. After sharing her experiences, insights and "what-if" possibilities, she mingled with co-socialites in foodservice marketing and advertising.

Marlin Network Speaks at Share Like Buy Millennial Conference

Phil Daniels, Doug Austin and Michael Stelzer of the Marlin Network recently attended and participated in the Share Like Buy conference in San Francisco, a conference focused strictly on the elusive Millennial consumer and how they react, interact and behave with brands. During the conference, they shared their thoughts on “Capturing the Millennials Share of Stomach” and then hung out with friends from Facebook, Frito Lay, Mtv, Sony Music, Six Flags, Sonic and NPD Crest.

FoodIQ Published Several Articles Lately

The folks at FoodIQ have been busy reading, writing and sharing lately, and have been published as a result. Recent opinions, such as Marquee Chefs Gaining Momentum in the Fast Casual Segment, and commentary over some of the hottest trends in foodservice, like Scratch Cooking Making Its Way onto Menus, can be found at FastCasual.com. Or an easier way to find all of the recent articles: foodiq.net.

FoodIQ wins Vendor of the Year from Checkers

FoodIQ joined the ranks of Tyson, Coca-Cola and Carter-Hoffman in a recent award ceremony, being honored as the 2010 Vendor of the Year for Checkers Drive-In Restaurants, Inc. A great honor and partnership, earned over many, many servings of burgers, fries and swirls of soft serve ice cream.

The Alchemedia Project Wins Big

For the second year in a row, Procter & Gamble Professional recognized The Alchemedia Project as part of a cross-functional Tide Professional Team with the North American HHC Best Multi-Brand Scale Catalyst Award! Their efforts included PGP's first-ever mobile website and a variety of digital communication touch points.

Something on your mind?

Let’s talk about it. If you have an issue or opportunity that’s been keeping you up at night, or you’d just like to get a different perspective on things, we’d be more than happy to talk to you about it. Feel free to contact me anytime at daustin@marlinnetwork.com or call me at 314-239-0578.

Doug Austin VP Business Development Marlin Network
1200 E. Woodhurst Bldg. V Springfield, MO 65804

Bringing creative thinking to business.

Since the day we started in 1985 we’ve always believed there is a need for more creative thinking in business. We also believe that notion is as relevant today as it was back then. If you’d like to learn more about us and how we do things (we’re flattered, by the way), feel free to look around.

Transcript

When we started in 1985, our goal was to provide more creative thinking in business.

And we’ve been able to do just that by following one very important driving tenet: To always honor the worth of people. All people. That’s why we strive to maintain an environment where everyone is free and safe to share their gifts and, as a result, are able to bring our clients truly creative perspectives to ongoing problems.

Transcript

Marlin Network is in the business of handling our business so our affiliates can focus on yours.

We engage in an intuitive approach to problem solving and creative communications. One I’m sure you’d expect your agency to follow. Our difference comes from our individual affiliate groups. You see, it’s the collection of unique talents and gifts they bring to the table that truly shapes your experiences with us. If you’d like to learn more about our affiliates and how they approach their business, please click on their respective links.

Some of the areas we work in:

Business consulting
Branding
Strategic services
Creative services
Media and public relations
Interactive/Digital/Mobile
Culinary
Market and consumer insights
Innovation
National/Key account development
Production

Transcript

We don’t believe the value of a product is fully realized until the point of consumption.

That’s the core of how we approach things at Marlin Network: Consumption-based marketing (CBM). That means we don’t just develop ideas, push them out to consumers and hope they choose them. We’re concerned with why they choose them. It’s all about finding out what works and what doesn’t at the point of consumption. We want to make sure that your brand is constantly staying relevant with consumers and be able to determine what about your brand and products is really driving the consumption of it in the marketplace.

I don’t know what gets you up in the morning, but what gets us up in the morning is honoring the worth of our people. You know, this business is all about the people. They’re the people that make the product, that deliver the creative thinking, and deliver the passion every day that makes this business so fun to be a part of and to work in. When you bring the right people together and you let them share their talents, what they really bring is creative thinking to business.

That’s a core tenet in our company. It’s been there since 1985. It’s as relevant then as it is today. Because I think, sometimes, in the business world we live in, we get caught up in just doing the same things and obviously if you do the same things, you get the same results. But I’ve found if you can put the right people around the table, then you can come up with the right solutions and you can bring creativity to your business that will move your business forward.

The way we see the world is very simple: we’re all human beings. We all have talents. We have the talent to communicate in different ways and we have the talent to absorb communications in different ways. And what I’ve found is if we can build relationships—relationships with you as a client or relationships with your audience and be able to communicate your message—we can be very effective in the marketplace.

We’ve never been a company who’s looked for the biggest brand or the biggest budget or the biggest company, for a matter of fact. We’ve worked with some of those and we’ve been very effective for a lot of those companies. We’re looking for people who really appreciate creative thinking. Who have the confidence to be able to sit across the table and to share their ideas as we share our ideas with you. Because we know, if we do that together, we’re going to come up with bigger ideas for your business. Because at the end of the day, you never know where inspiration is going to come from.

The Marlin Network is about our business while our affiliates are about your business. At the Marlin Network we spend our time dealing with things like having the right health insurance program, having the right facilities, the right resources, the right new technologies—all the things that could give our business the cutting edge in the marketplace. It’s those things that, you know, nobody ever really wants to do and think about, but have to be done, while our affiliates’ job is to devote 100% of their creativity, their energies, and their innovations to your business every day.

Each of our affiliates take an intuitive approach to the marketplace. As you can well expect, they all of their own personalities and it comes to life in their own respective facilities that they run their businesses out of. But one of the things that’s in common with all of them is they’re all trying to ascertain “what are your desired results?” And how to best measure those results to give you the best return on your business.

The cornerstone to our business approach is really built around five key things. We’re looking for insights. In the world we live in today, there’s a lot of information out there, but it’s pulling that information together—whether it’s viral or whether it’s custom research—and be able to determine what’s that information really telling me about my business or about my brand. So we can build strategies that can drive your business forward but out of those strategies really needs to be birthed, the big idea. The big idea that everybody can rally around. You need to take that and be able to communicate in a way that will intercept your audience where they want to be intercepted at. We call that touch point planning. And then we look at “how do we measure those results?” Because we want your dollars to be spent effectively.

Each of our affiliates have the capabilities of helping you navigate through the interactive landscape, to be able to expand your business in the food marketplace, to be able to place a new item on a menu, and to be able to find new market segments that maybe you’ve never thought about before. At the same time taking your brand and growing in exposure both from the consumer world or the business world to meet your particular needs and desires in the market.

Our job at the network is to build a creative environment that allows our people to build and share their creative gifts with you. And I’ll make you simple promise: You let us share our gifts with you, we promise never to do lousy work.

We don’t believe the full potential of a brand or product is truly realized until the final point of consumption. Actually, that’s the core of how we approach things at Marlin Network: consumption-based marketing.

See, we all interact with brands every day. Sometimes we have an emotional connection with a brand, meaning we’re inspired by it, desire it or simply want to experience it. Sometimes we have a virtual connection with a brand. Something we’ve heard about, people talk about or just something we’ve found on the internet. And then there’s the literal consumption of a brand. That can be eating something, drinking something or wearing something.

When you’re focused on this consumption-based marketing, it’s important to get everyone aligned. Everyone needs to agree on what your brand owns in the marketplace. Why do people consume your brand? We believe when you get that alignment, from senior management to finance and marketing to sales, you have the ability to reach your brand’s full potential. That will ensure your dollars are spent efficiently, your business goals are met and your brand maintains its relevance among those who consume it.

At Marlin Network, we don’t just develop ideas, push them out into the market and hope people choose them. We’re concerned with why they choose your brand and products and, more importantly, why they will continue to choose them.

Deep Announces Exciting New Partnership To Serve Clients

Deep Unveils Winning Concept for the Fireworks Over America Product Branding & Packaging Design Challenge

Deep Agency Expands Food Branding Expertise

Springfield to Host New 12.4K Urban Obstacle Race

Marlin Network Announces Membership into Global Transworld Advertising Agency Network

deep Food Marketing Group Launches New Website

Marlin Network Breakfast Forward

The Alchemedia Project Shares on Social

Marlin Network Speaks at Share Like Buy Millennial Conference

FoodIQ Published Several Articles Lately

FoodIQ wins Vendor of the Year from Checkers

The Alchemedia Project Wins Big

Something on your mind?

Bringing creative thinking to business.

When we started in 1985, our goal was to provide more creative thinking in business.

Marlin Network is in the business of handling our business so our affiliates can focus on yours.

Here are a few of our network stats:

Some of the areas we work in:

We don’t believe the value of a product is fully realized until the point of consumption.