Meredith’s food-focused marketing acumen is the result of years in account service and planning roles at foodservice, promotion and shopper marketing agencies, as well as an early career in brand management at Moët & Chandon and Terlato Wines. Her experience on food & beverage brands ranges from ranges from Boursin to Campbell’s Soup to Coca-Cola. Meredith lives in Chicago with her husband and son, where she abides by Julia Child’s words, “If you are afraid of butter, use cream.”
I bet this has happened to you. You’re in a brainstorm and someone sets up the challenge like, “We need to come up with new tortilla chip flavors: shoot.”
What foods are good for you? It’s tempting to see this question as a modern concern, but the connection between food and health goes back through recorded history.
You’ve heard it before … Content is King. You understand that companies are increasingly expected to publish valuable content to establish a relationship with end consumers. You can probably recollect a recent piece of content or social media post from a consumer brand you that caught your attention. Unfortunately, many B2B companies are unwilling to make the investment in content marketing, or are unsure where to begin. Here’s why investing in content marketing is important for B2B companies.