Meredith’s food-focused marketing acumen is the result of years in account service and planning roles at foodservice, promotion and shopper marketing agencies, as well as an early career in brand management at Moët & Chandon and Terlato Wines. Her experience on food & beverage brands ranges from ranges from Boursin to Campbell’s Soup to Coca-Cola. Meredith lives in Chicago with her husband and son, where she abides by Julia Child’s words, “If you are afraid of butter, use cream.”

Perspectives by Meredith Daca

Is Content the Way to the Wallet?

You’ve heard it before … Content is King. You understand that companies are increasingly expected to publish valuable content to establish a relationship with end consumers. You can probably recollect a recent piece of content or social media post from a consumer brand you that caught your attention. Unfortunately, many B2B companies are unwilling to make the investment in content marketing, or are unsure where to begin. Here’s why investing in content marketing is important for B2B companies.

Yuzu what?

What’s happening in emerging citrus flavors. Lemons, limes, oranges and grapefruits. These are the usual suspects when it comes to citrus fruits. But have you tried yuzu? Kaffir lime? Pomelo? Tangelo? Consumers palates are evolving and they are seeking more adventurous citrus flavors and as a result different kinds of sweet, sour and tangy flavors brightening up menus. Here are some lesser-known citrus flavors to watch for. Calamansi–Unless you are Filipino, Malaysian or Vietnamese, you may not be familiar with calamansi, a sour, tart citrus fruit that is native to South East Asia. Lucky for us in the US, it is now grown in California and more readily accessible.