With over two years of foodservice experience, Michelle has quickly learned how to navigate difficult marketing challenges.  Her attention to detail and analytical mind have equipped her to bring a fresh perspective to integrated touchpoint planning.  With an MBA and an analytical mind, Michelle uses all of her resources to persistently evaluate media for constant optimization.  Even with that, she knows there’s a lot more to uncover and she doesn’t plan to stop exploring opportunities for her clients anytime soon.

Perspectives by Michelle Essmyer

Begin With The End In Mind

Outside of our industry, it’s easy to overlook the complexity of the work we do. From finding the right segment for a new product, to understanding the appropriate medium for a brand refresh, there’s a strange array of factors to consider in the foodservice marketplace. Lucky for our clients, we’re experts in the category. Our experience has equipped us to solve any challenge and if something new comes to the forefront, we do our best work to find an optimal solution. For planners, that means improving how we measure success.