Knowing that 81% of people do research online before making purchase decisions, website are an important part of your marketing strategy and can help facilitate a shopper's research. A website should be considered an extension of your sales team. When it is done right, the site is informative, useful and is a positive reflection of your brand. It must amount to more than a series of superficial interactions and fancy animations
A lot of times when you meet someone new, they ask “So, what do you do?” Over the years, I’ve answered with “Food marketing,” or maybe, “I help companies sell the food that restaurants sell to you.” But when I meet someone in the food industry, someone who understands the complexities of channel marketing, someone who might be reading an article on our company website right now, I tell them about Shared Spaces.
Let’s face it, in an industry known for penny-profit, making a buck is getting harder and harder. In “younger” segments of commercial food service, like fast casual, unit count expansion is the #1 growth strategy employed by executives. And this works for a while. As segments mature, growth is harder to achieve. The darling fast casual segment recently dropped below its double-digit growth rates for the first time in recent history.