Nutritional requirements indicate that beans need to be offered on K-12 menus. Bush's launched two new flavors: Taco Fiesta Black Beans and Cajun Red Beans, providing foodservice directors with tasty, easy and cost-efficient meal solutions for their schools.
Reposition beans from a side to a value-added center-of-plate protein option with the launch of two new foodservice flavors.
We launched these products with a fun Chopped-style video to highlight the range of options easy entrées offer kitchens, even with limited time and ingredients. We followed up with an integrated awareness campaign showcasing some of the mouthwatering possibilities that can be easily created at a surprisingly low cost—something schools always appreciate.
The launch was so successful, a third product was introduced to extend the line: Maple Baked Beans. Feedback and sales results indicated that culinary ideas and visuals were key to sampling and trial of the product, and leveraging the Bush's brand FOH helped with adoption from students.