Case Studies

The Point

Leverage a classic with innovation.

To help McCain launch their Hostess Foodservice partnership, we created an integrated touchpoint plan intended to drive excitement and trial of one hot item – Deep Fried Twinkies.

The Plan

Showcase what makes the product hot.

Using paid, owned and earned media, we inspired operators to make Deep Fried Twinkies an even sweeter snack.  From free samples to compelling recipe content, we developed an argument as to why Deep Fried Twinkies simply must be on the dessert menu.

The Idea

Deliver an indulgent take on iconic appeal.

The idea of rethinking a nostalgic treat with new recipe ideas and innovation led to inspiration and mass trial for flavor-seeking operators looking to improve their menu with a creative sweet treat.

The Work

The Payoff

We delivered a 41% conversion rate

The campaign generated nearly 5 million impressions and exceeded site traffic goals, delivering over 6,500 qualified visitors in a matter of a few months.  By leveraging a revitalized product with a new twist, we delivered a 41% conversion rate vs. 15% goal and made Deep Fried Twinkies one of the hottest menu items this year.

Find out how we can put solutions like these to work for you.

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