Online, the Keurig Green Mountain commercial division was hidden on the Keurig retail site, making it difficult and confusing for visitors. To ensure stronger engagement with our workplace and operators customers, as well as generate and nurture new leads, KGM needed its own digital space and dedicated communication pieces.
Creating a standalone site would give KGM a designated place to engage with workplace and foodservice customers to elevate visibility and awareness of their full beverage solutions in all away-from-home segments. Compelling content would drive excitement of the brand and capabilities through enhanced digital marketing and lead generation.
With a fresh, modern branding approach that families with KGM retail, we speak to the entire commercial audience in the tone and identity of Keurig Commercial. Communication is supported with truths and identified proof that KGM is a solution for all away-from-home segments.