Fueling winning strategies

The Halverson Group

We are social scientists, data scientists and business strategists, as versed in the complexities of the human mind as we are in the complexities of modern business. We are fortunate to work with some of the greatest brands in the world—and the brightest people in the industry.

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Welcome to the Halverson Group

Logo for Halverson Group

Fueling Winning Strategies

Our audience landscapes reveal how and why people spend their time and treasure in your category and how to get hired for the “job.”

We help you deliver messages, products, services and experiences that connect with the people who matter most to your future success.

In our 20-year run, we have always been lean, specialized, and tech-savvy, partnering with global clients and start-ups alike to unlock growth.

Contact Us!

Ron Halverson is standing by to discuss. Reach out today!

Ron Halverson


Senior Vice President, The Halverson Group

As President of Halverson Group, Ron has armed executives, marketers, strategists, innovators and their agency partners with the consumer and business intelligence they need to more confidently make bold strategic decisions about where to play and how to win. Ron has a powerful 20-year track record of delivering game-changing insights to many of the world’s top brands including Coca-Cola, McDonald’s, Walgreens, Wrigley and the VF Corporation.

Ron and his team have developed a powerful suite of solutions for unlocking growth and competitive advantage by uncovering and quantifying insights into people’s lives and the behaviors, beliefs, attitudes, situations and cultures that influence their choices. Jobs to Be Won™ defines the “jobs” that categories and products play in people’s lives and fuels growth among the consumers with whom brands have a right to win. Choices™ pinpoints where, when and why a brand is winning and losing customers to competitors; it also delivers category, channel and segment playbooks for winning them back. Reality Tests™ help optimize the touch-points that matter most by identifying what’s working, what’s not and what to do about it by prototyping, testing and learning from real consumers in real-world settings.

Ron earned his Ph.D. in Organizational Psychology from DePaul University in 1992 and founded the Halverson Group in 1997.

Ron Halverson
Laura Radak

Laura Radak


Vice President of Strategic Insights, The Halverson Group

As a Managing Director at Halverson Group, Laura leads the application of sophisticated research and analytic tools to uncover truths about human behavior. Her responsibilities have centered on leading large scale, quantitative and qualitative research and the development of data-driven insights and solutions.

Since joining Halverson Group in 2004, Laura has partnered with global business unit leaders across the food service, retail, and CPG industries to frame key business opportunities and deliver quantitative and qualitative research-based insights. Laura’s clients have included McDonald’s, Wrigley, U.S. Cellular, Walgreens, Crate & Barrel, Timberland, Kawasaki, Coca-Cola, Reebok, Wrangler, and Toys “R” Us.  Prior to joining Halverson Group, Laura worked as a research consultant for Chicago Public Schools and Community Support Services.

Laura earned her Ph.D. in Organizational Psychology from DePaul University in 2013.

Locations In:

BOSTON, Massachusetts
CHICAGO, Illinois
DENVER, Colorado
IRVINE, California

NEW YORK, New York
ST. LOUIS, Missouri

For brands that are going places.

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