Throughout his career in the CPG and foodservice industry, Chris Wolf has envisioned and executed consumer-driven strategic initiatives, cutting-edge research and design thinking methods to help the industry’s most popular brands (including PepsiCo, Tyson, Nestle, Gerber, Starbucks, McDonald’s, YumBrands, Darden, Smucker’s) bring new innovations to market. When he’s not managing insights and planning processes for the Marlin Network, Chris publishes in trade magazines and textbooks, speaks at industry conferences, teaches university classes, and works with churches and food recovery organizations that provide food and other resources to people in his community.
“Foodservice has changed dramatically over the last decade”. It seems like an obvious statement, but to put the shifts into perspective, let’s go back to 2009 and see how many menus call out “farm-to-table” ingredients. Or ask an operator how many e-newsletters they get on a weekly basis. Try to order cases of product directly online or anyone what a “meal kit” is. Today, we’re in a new digital era of away-from-home food, driven by wellness, convenience and personalization.