Janet’s love of food likely began when she asked for an Easy-Bake Oven and her mother told her she could use the real oven instead. Studying food science and taking every marketing class available, she hoped to combine both passions into a stimulating career and was fortunate to do just that. She worked with school foodservice operators while with the Dairy Council, marketed a point-of-sale nutrition program to leading supermarket chains, oversaw marketing for a foodservice manufacturer, and then for a regional supermarket chain, before joining Marlin Network. Here, she leverages her extensive knowledge of the industry in planning integrated communication plans, designed to deliver maximum ROI, for many of the channel’s category leaders.
Should you invest in foodservice media? We’ve all heard “print is dead” or “no one has time to read trade pubs anymore”. Even digital advertising has its naysayers who claim, “I subscribe to more e-newsletters than I can possibly read” or “no one clicks on banner ads.”