Perspectives by Jessica Estes
In past years, PR programs have been primarily driven by traditional earned media strategies – submission of product news and pitches to magazine editors. The borders between paid, owned and earned are becoming less black & white and we’re seeing a shift toward content marketing amplification. As the role of PR in communications plans evolves, so must our skills.
We work where brands overlap.
Shared Spaces Marketing is the practice of connecting with consumers in places where physical, digital and intellectual space is shared by multiple brands.
Where people congregate. Where channels intersect. Where companies collaborate.
This is where the agencies of Marlin Network work, in the warm, cozy dogpile of consumer and trade.