With over two years of foodservice experience, Michelle has quickly learned how to navigate difficult marketing challenges.  Her attention to detail and analytical mind have equipped her to bring a fresh perspective to integrated touchpoint planning.  With an MBA and an analytical mind, Michelle uses all of her resources to persistently evaluate media for constant optimization.  Even with that, she knows there’s a lot more to uncover and she doesn’t plan to stop exploring opportunities for her clients anytime soon.

Perspectives by Michelle Johnson

What Content Is Right When?

You’ve heard it a million times: content is king. That’s not going to change anytime soon. That means to remain relevant marketers are moving away from pushing products and toward illustrating solutions. Easy enough—show your product adds value—done. But there is a catch: not all types of content work well in all situations. You have to ensure your solution is presented in the right form so it generates the intended outcome.

Begin With The End In Mind

Outside of our industry, it’s easy to overlook the complexity of the work we do. From finding the right segment for a new product, to understanding the appropriate medium for a brand refresh, there’s a strange array of factors to consider in the foodservice marketplace. Lucky for our clients, we’re experts in the category. Our experience has equipped us to solve any challenge and if something new comes to the forefront, we do our best work to find an optimal solution. For planners, that means improving how we measure success.