Sheri’s career has spanned all categories and channels including extensive experience across the supply chain, in both B2B and B2C marketing. She is a sought-after food and beverage marketing expert with a forward-thinking approach to digital marketing. A recognized thought-leader in branding, account planning, product marketing and customer development, Sheri is known for asking the tough questions, posing the “what if” possibilities and pushing for original answers.  She holds a B.S. in Marketing, an M.B.A., and co-founded network agency, The Alchemedia Project, in 2009 with partner, Tim Bade.  When she’s not marketing food, she’s preparing it for a household of boys.

Perspectives by Sheri Austin

What Wall Street Wants

Let’s face it, in an industry known for penny-profit, making a buck is getting harder and harder. In “younger” segments of commercial food service, like fast casual, unit count expansion is the #1 growth strategy employed by executives. And this works for a while. As segments mature, growth is harder to achieve. The darling fast casual segment recently dropped below its double-digit growth rates for the first time in recent history.