Happy Apples sells caramel apples, apples, and a few other snacks (you can imagine why we were excited to shoot these). They wanted help capturing some photography and footage to create content for their social media platforms. We even got to visit one of their locations to get images of their farm and processing facility!
It’s not hard to make caramel apples look good, so we wanted to show the care that goes into making each product, and just how different each one is.
We needed to set Happy Apples products apart. The first step was clear, show their apples. After that we had to find the moments between harvest and packaging that showed why these are special!
We went and looked at their farm, their apple processing, where they melt the caramel, even how they coat the peanuts. We captured everything and planned how to recreate the important stuff in the studio. We payed especially close attention to how the steps that went into making their newest product, the Tajin Chili Lime Apple.
From the gorgeous fields to our studio, we got to see up-close each and every step that went into making these products. We were particularly captivated by the massive conveyer belts carrying all of the apples! Once they we got back they provided us with enough of their Johnathan and Granny Smith Apples to play with in the studio.
One way of simplifying future social media posts was doing several consistent beauty shots of the showcasing the main product family. Shown above (in order of appearance) are the Triple Chocolate Turtle, the Tajin Chile Lime apple, the Wacky Rainbow Sprinkles apple, Classic Chopped Peanut apple, and the Select Triple Chocolate Peanut apple.
We couldn’t be happier with the results! Plenty of images to populate the Happy Apple social media accounts for months. On top of that, we documented the way these products came together from the very beginning. The only thing better than seeing all of these apples showcased the way they deserve is getting to eat them once we were done!
KANSAS CITY, Missouri
NEW YORK, New York
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.