Maruchan® Recipe Videos

Maruchan® needed help developing recipe videos for their ramen products. So far we’ve done recipe development and video production on 18 videos with them and we’re excited to do more! The videos are available in the recipes section of the Maruchan® website along with the full recipes we helped create.

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The Point

Versatility

We needed to show how fun and delicious applications of their products could be! We made Beef Flavored Ramen into French Onion Soup Ramen, and Cheddar Cheese Yakisoba into a Cheesy Bacon Carbonara.
We also wanted to leave room to show an elevated version of the premium products that were about to be released, which we did with custom shou sugi ban surface, dramatic lighting and more traditional Japanese recipes.

The Plan

A Collaborative and Repeatable Process

We did these videos in sets of 10. We started by creating recipes and having their culinary team review them. We then developed storyboards to show our plan to their creative team. After getting those ideas they joined us in the studio for a few days of shooting, followed by a couple weeks of editing.

The Idea

Bold Colors for Bold Food

We took the colors they provided for each product and had two tone backgrounds printed for each video. We went with solid colors to emphasize the fun tone without distracting from the beautiful food (although that really wasn’t going to be a problem on any background). We also ended up custom painting a set of pans, bowls and utensils for each video using those same colors.

In the basic videos we wanted to show that these products could be made into top-tier dishes by anyone. We did this by showing every step of the process and only using the simplest tools. Skillets and hotplates are about as basic as cooking can get, so we combined that with a minimalist style to be fun with out overshadowing the food!

While the 16:9 videos were perfect for the recipe pages on the website, we decided to do 1×1 versions of each video so that they wouldn’t be wasting real estate when they posted them on their social media pages.

With several of the more basic recipe videos under our belt, the premium product was going to make for some very exciting videos. We built and charred a planked shou sugi ban surface, revamped our standard lighting set up and switched to higher and closer camera angles with softer focus. These were a blast!

The Payoff

A Consistent and Stylish Collection

What we’re left with after these projects is a huge  set of videos, a pantry full of ramen, and an appetite for more of both!

Find out how to put solutions like this to work for you

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