Nature Nate’s® had already established a social media presence based around showing people exciting new ways to use the honey that they already have in their pantry. We loved this idea and decided to run with it, and remind viewers that it could be even better with Nature Nate’s®
We knew what two recipes they wanted us to make, so we created storyboards that fit those recipes into the time constraints and still showed every important step. After some tweaks to the storyboards, we picked the talent, scheduled the shoot, and started picking props.
The videos were meant for social media, so we knew from the start what challenges needed to be addressed. Text on screen would make every step clear, while also freeing us up to use high-speed footage of some of the prettier steps (which were most of them).
For these two videos, we wanted to show that the recipes were easy — that anyone make them in their own kitchen — but that they don’t have to taste easy. We did one in a 1:1 aspect ratio and the other at 16:9 for use on different platforms.
Having received the product and shot the two videos quicker than expected, we decided to throw together a charcuterie board build in a very different style than the others. We went with a breakfast theme and threw in just about everything we could come up with, as long as it could be better with honey.
We built this board up filming every lovely step as close as we could without getting honey on the lens. After which we set up an overhead camera to grab images as we thoroughly picked it over. After taking these images and stitching them together into a time-lapse we had a set of four beautiful honey videos!
KANSAS CITY, Missouri
NEW YORK, New York
ST. LOUIS, Missouri
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