The Power of Creativity

Work Gets Work

Regardless of the medium, audience or objective, effective messaging must first be interesting. Our agency creative teams use divergent thinking to generate multiple expressions of the selling proposition, then work with Marlin Network producers to execute unexpected ideas at every intersection.

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Creativity Isn't a Thing... It's Everything

Our work is the result of years of experience combined with diverse talent and unique perspectives. We strive to find new ways to make brands stand out, increase engagement and drive response. In today’s hyper-measurable marketplace, we are constantly learning about consumer and customer behaviors and adapting to new and better ways to reach them. 

  • Brand positioning and identity development
  • Creative strategy
  • Copywriting, art direction and design
  • Video and photo direction
  • Campaign development & execution
  • Sales collateral and tools
  • Merchandising and consumer promotions
  • Production and fulfillment
  • Brand stewardship across channels
  • Web Design, UX Design
  • Social and rich media content
  • Animation and editing services

Featured Creative Services Work

Mel Fry hero image

Marlin

Mel-Fry

Marlin

Mel-Fry

Everything Is Better When It’s Mel-Fry’d
Mel-Fry believes that great food comes from great kitchens. The back-of-house works hard on a daily basis, so a product like Mel-Fry can lighten the workload for foodservice operators and employees. By using a high-oleic soybean oil which lasts longer than standard commodity oils, Mel-Fry can also reduce oil and packaging waste up to 50%.

Miss Vickie's bowl of chips

Marlin

Miss Vickie's

Marlin

Miss Vickie's

Made With Love and Care
Marlin helped get the word out about Miss Vickie’s®—a unique brand of kettle chips with a story worthy of telling.

Yakima Chiefs icon

Marlin

Yakima Chief

Marlin

Yakima Chief

Supplying Hops Responsibly
Marlin raised a pint to Yakima Chief Hops (YCH), communicating the company’s impressive story of sustainable hop production.

The Alchemedia Project

Jif That Dish

The Alchemedia Project

Jif That Dish

“Jif That Dish” Menu Tool and Live Culinary Demonstration
Peanut Butter is popular! And Jif is America’s favorite brand. See how The Alchemedia Project connected the dots for foodservice operators with innovative tools and support.

Marlin Network

H.E.L.P.

Marlin Network

H.E.L.P.

Restaurant H.E.L.P.

At the height of the pandemic, we asked ourselves what we could do to help restaurants adapt, survive and possibly thrive. We were able to create a multimedia collaboration with Foodable TV that features 12 podcast episodes, toolkits and other collateral with practical, re-startup advice.

McCain responsive website

The Alchemedia Project

McCain Makeover

The Alchemedia Project

McCain Makeover

McCain Foods Website Makeover
McCain Foods’ website makeover was a key part of the company’s plan to “walk the walk” as an indispensable partner and solution provider to operators.

The Alchemedia Project

All Out for Breakfast

The Alchemedia Project

All Out for Breakfast

Smucker Away From Home Integrated Breakfast Campaign
With lower-cost private label brands threatening Smucker’s share of the spreads category in away-from-home channels, we built a mouthwatering campaign to retain and grow the spreads business. 

The Alchemedia Project

Spread Delight

The Alchemedia Project

Spread Delight

Smucker Away From Home Integrated Spreads Campaign
With lower-cost private label brands threatening Smucker’s share of the spreads category in away from home channels, we built a mouthwatering campaign to retain & grow the spreads business.

Perspectives on Creativity

Can “WFH” Produce Better Creative Work?

Tim Bade

Tim Bade

Chief Creative Officer
I’ve been wondering whether working from home can elevate our creative work. Many studies have been done and most point to enhanced efficiency from people working at home rather than an office. But how does that apply to the creative work we do?
Working from home with kids hanging on you

What’s the Hubbub?

Jeff Daniel

Jeff Daniel

SVP of Integrated Connections
Apple, namely Tim Cook, has been talking about the need for transparency around data collected on consumers and to give consumers control over whether they want data collected about them or not...
Digital data security

Our Need for Speed

Brad Hill

Brad Hill

VP of Digital and Technology
Back in 1993, Jakob Nielsen published an article entitled, “Response Times: The 3 Important Limits.” His research was ground breaking and impacted computer software design for years to come…
Motion blurred cars speeding down a highway

How to Make Killer Websites

Brad Hill

Brad Hill

VP of Digital and Technology
Knowing that 63% of people do research online before making purchase decisions, websites are an important part of your marketing strategy. A website should be considered an extension of your sales team. When it is done right, the site is informative, useful and is a positive reflection of your brand…
Wireframing and planning a website

How to Go Digital (and 4 Ways You Shouldn’t)

Brad Hill

Brad Hill

VP of Digital and Technology
Email has arguably been a cornerstone for digital communication in the internet age, but email has some painful flaws that still need to be addressed…
Digital phone with multiple planes and circuits

Google’s DeepMind AI

Brad Hill

Brad Hill

VP of Digital and Technology
In 2014, Google acquired a British artificial intelligence company, DeepMind Technologies, with the goal of creating a general-purpose artificial intelligence (AI).…
Iron Man superhero animation

DMARC Get Set Go

Brad Hill

Brad Hill

VP of Digital and Technology
Email has arguably been a cornerstone for digital communication in the internet age, but email has some painful flaws that still need to be addressed…
Phone with email alert message

Artificial Intelligence for Marketers

Brad Hill

Brad Hill

VP of Digital and Technology
As a marketer, you know the importance of content. That’s not changing any time soon. Back in 2014, we saw content-first design hit peak momentum. Then mobile-first design came on the scene, which is still widely considered the best practice for digital marketing. Then, Google shifted the conversation toward experience.…
Human brain connected to computer screens

A Marketing Approach: Division vs. Brand

Jeff Daniel

Jeff Daniel

SVP of Integrated Connections
Most of the communication planning requests we get are tied to promotion of a particular brand or product, which makes sense – that’s where the sales happen. This approach, however, tends to isolate each brand plan, not allowing the company to take advantage of bigger, more integrated opportunities…
Person deciding which door to enter

Work That Works

Tim Bade

Tim Bade

Chief Creative Officer
There’s an old adage that marketers use, “I know half of my marketing budget doesn’t work, I just don’t know which half.” That was once true. Clients had to rely on agency account directors or creative directors to translate results. Not necessarily the case anymore…
Vintage can of Bush's Pork and Beans

Let's Create Work That Gets Work

Locations In:

BENTONVILLE, Arkansas
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IRVINE, California
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For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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