A BrandStorm™ session is a dynamic, interactive session (in person or virtual) focused on a particular brand or competitive issue that needs solved fast with a maximum of inputs. It is a casual format—no PowerPoint presentations or handouts. Flip charts and markers are the key elements that guide and capture the fluid discussion.
Everyone who attends is a participant—there are no “observers” to the process. By design, some of the session participants have a deep and broad understanding of the client’s business. Others do not. This creates a combination of experience and fresh perspective.
The discussions during a BrandStorm session are steeped in strategy. We create energy around who we are and what we want to become rather than focusing specifically on what we’re going to do. The result is that “big picture perspective” that will fundamentally impact the way we do business. The tactical execution of this plan gets created at a later time