Insights and Strategy

We're a partner in problem solving.

Problem solving begins with a clear understanding of the ”why” of any challenge or assignment. By leveraging our curious nature, research and experiences, our brand planners collaborate with account service and creative teams to find the intersection of a brand’s strengths with marketplace opportunities, delivering insights, strategies and content to support the unique position.

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Insights & Strategy

Through intelligence gathering, application and planning, we advocate for the voice of the customer to ensure representation throughout the creative and execution process.

Inspiration

  • Primary research strategy
  • Secondary research curation
  • Macto trends/insights
  • Key customer presentations

Strategy

  • Customer, consumer, channel insights & implications
  • Innovation strategy & processses
  • Mission, vision and long range strategic planning

Branding

  • Brand and product positioning + definition
  • Creative brief development & testing
  • Go-to-market planning & selling propositions
  • Operator personas; brand, category and competitive mapping

Innovation

  • Market immersions
  • Ideation sessions

Content

  • Content strategy
  • Annual strategic planning
  • Platforms, outlines and copy development

BrandStorm™

A BrandStorm™ session is a dynamic, interactive session (in person or virtual) focused on a particular brand or competitive issue that needs solved fast with a maximum of inputs. It is a casual format—no PowerPoint presentations or handouts. Flip charts and markers are the key elements that guide and capture the fluid discussion.

Everyone who attends is a participant—there are no “observers” to the process. By design, some of the session participants have a deep and broad understanding of the client’s business. Others do not. This creates a combination of experience and fresh perspective.

The discussions during a BrandStorm session are steeped in strategy. We create energy around who we are and what we want to become rather than focusing specifically on what we’re going to do. The result is that “big picture perspective” that will fundamentally impact the way we do business. The tactical execution of this plan gets created at a later time

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Insights & Strategy Work

Flavor Atlas map

Marlin Network

Flavor Atlas

Marlin Network

Flavor Atlas

Curiosity About the World of Flavor Is as Old as the Time
Flavor Atlas is our proprietary tool to track tastes as they move across the food landscape. Covering important food and beverage trends, Flavor Atlas highlights “mainstream,” “opportunity” and “emerging” flavors.

Work sample of Restaurant Help

Marlin Network

H.E.L.P.

Marlin Network

H.E.L.P.

Marlin Network Restaurant Integrated Support Campaign
At the height of the pandemic, we asked ourselves what we could do to help restaurants adapt, survive and possibly thrive. We were able to create a multimedia collaboration with Foodable TV that features 12 podcast episodes, toolkits and other collateral with practical, re-startup advice.

McCain responsive website

The Alchemedia Project

McCain Makeover

The Alchemedia Project

McCain Makeover

Adaptation and Innovation
Website refreshes are crucial to keeping up with a changing marketplace. The site makeover for McCain Foods was a key strategy for the company’s plan to “walk the walk” as an indispensable partner and solution provider to operators.

Tyson Raised and Rooted

Marlin

Tyson Raised and Rooted

Marlin

Tyson Raised and Rooted

Planting a New Seed
Marlin has been helping nurture a new brand from Tyson Foodservice: Raised & Rooted™ plant-based offerings. As the plant-forward movement accelerates, we’re excited to help them grow into new channels.

Bush's Beans recipe

Marlin

Bush's Beans More Than Meals

Marlin

Bush's Beans More Than Meals

Serving Much More Than Meals
The new normal has shifted takeout and delivery in foodservice from being a maybe to an absolute must have. To help operators, we worked with Bush’s Beans to create a to-go program that could help establishments keep families in their community well-fed — and keep business going.

Perspectives on Insights and Strategy

What Wall Street Wants

LeAnne Garoutte

LeAnne Garoutte

General Manager
Double-digit profits. YOY growth. Higher ROI…
Bullseye target on a laptop computer
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For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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