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Integrated Connections

Drive awareness to your key audiences.​ Generate leads to help your sales teams. ​ We’ve got you covered.​

We are the marketplace leaders who understands the challenges B2B brand teams have in connecting with key audiences at scale while also trying to drive growth-oriented outcomes. Let us help.​

Our Connections Services
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Integrated Connections Services

There are countless ways to reach your audience – professionals or guests. We want to build new customers for you and we have services we custom-tailor to meet your specific needs to do so. ​

We have created an unparalleled combination of highly specialized skillsets to bring you a unique solution for seamless activation and measurement. ​

Media Planning & Buying
B2B & B2C
DTC
Traditional (Tv, Radio, OOH, Print)
Digital (Programmatic, Streaming, Audio, Video)
PPC (Paid Search)
Social Media
Organizational strategy
Community management
Organic and paid
Creative best practices
Content support
PR and Partnerships
Event strategy and marketing
Influencer strategy and execution
Live event coverage
Entertainment and talent partnerships
Media bureau development
Media relations
Press releases
Analytics
Real-time digital dashboards
Predictive analytics
Media reach/frequency
ROI and lifetime value modeling
Local market test/control Experiments
Website analytics
SEO
Give us a challenge

We Meet Today's Through-the-Line Demands

Today’s dollar often must equally reach eyeballs while also helping contribute to the bottom line.
Brands can’t focus on only awareness (advertising) or sales (conversion). We believe brands must think with a through-the-line mentality to unlock Connected Growth.

Chart showing Through The Line

Our Unique Structure

Your goals are specific to you. And you likely have (or need help identifying) data and technologies to power your omni-channel strategy and activations.​

​That means you need a team specific to your needs. We’re excited to bring you the best of the best in the foodservice space across paid, owned and earned media with our own accountability as a consistent thread to prove your investments are working. Our team is waiting to help you tackle your challenges today.

Chart showing the Integrated Structure

Featured Integrated Connections Work

Slay the afternoon draggin'

The Alchemedia Project

Slay the Draggin'

The Alchemedia Project

Slay the Draggin'

Slay the Draggin’
Slay the Draggin’ was a geo-targeted social media promotion created to drive iced coffee traffic for International Delight c-store customers.

See the campaign
Juicy Burger Route hamburger

The Alchemedia Project

Burger Route

The Alchemedia Project

Burger Route

Burger Route
Burger Route was created to help launch the new Hellmann’s tabletop bottle into the commercial restaurant sector by driving consumers to participating operations.

See the campaign
Work sample of Restaurant Help

Marlin Network

H.E.L.P.

Marlin Network

H.E.L.P.

Marlin Network Restaurant Integrated Support Campaign
At the height of the pandemic, we asked ourselves what we could do to help restaurants adapt, survive and possibly thrive. We were able to create a multimedia collaboration with Foodable TV that features 12 podcast episodes, toolkits and other collateral with practical, re-startup advice.

Learn More
Mel Fry hero image

Marlin

Mel-Fry

Marlin

Mel-Fry

Everything Is Better When It’s Mel-Fry’d
Mel-Fry believes that great food comes from great kitchens. The back-of-house works hard on a daily basis, so a product like Mel-Fry can lighten the workload for foodservice operators and employees. By using a high-oleic soybean oil which lasts longer than standard commodity oils, Mel-Fry can also reduce oil and packaging waste up to 50%.

See the campaign
See All Work

Perspectives on Integrated Connections

What’s the Hubbub?

Jeff Daniel

Jeff Daniel

SVP of Integrated Connections
  • Digital Strategy & Development, Integrated Connections, Marketing & Strategy
Apple, namely Tim Cook, has been talking about the need for transparency around data collected on consumers and to give consumers control over whether they want data collected about them or not...
Digital data security
Read Article

Making Pandemic Lemonade

Christopher Wolf

Christopher Wolf

SVP of Insights
  • Integrated Connections, Marketing & Strategy
It will take many years to assess and mourn the devastating and lasting effects Covid is having on our collective mental, physical and economic health. But we can already begin to understand the ways the hospitality industry has adapted for the better and created new opportunity,directly as a result of the crippling lockdowns that laid waste to so many businesses and livelihoods in the past year...
Read Article

What Content is Right When?

Sharyl Syring

Sharyl Syring

Media Supervisor
  • Integrated Connections, Marketing & Strategy
You’ve heard it a million times: content is king. That’s not going to change anytime soon. That means to remain relevant marketers are moving away from pushing products and toward illustrating solutions…
Woman illustrated creating content on a computer
Read Article

Top 5 Reasons Operators Sign Up for E-Newsletters

Sharyl Syring

Sharyl Syring

Media Supervisor
  • Integrated Connections, Marketing & Strategy
The eternal question for foodservice manufacturers stands: how do I meaningfully reach the operator? Well-worn answers like print ads and DSR visits—though still relevant—are no longer the obvious answers…
Mail illustration on top of a digital tablet
Read Article

The Evolution of PR

Julie Ketay

Julie Ketay

Director of PR & Influencer Marketing
  • Integrated Connections
In past years, PR programs have been primarily driven by traditional earned media strategies – submission of product news and pitches to magazine editors. The borders between paid, owned and earned are becoming less black & white and we’re seeing a shift toward content marketing amplification. As the role of PR in communications plans evolves, so must our skills…
Person illustration of announcing digitally
Read Article

Mini Millennials: Meet Gen Alpha

Jennifer Cannon

Jennifer Cannon

Research and Insights
  • Integrated Connections, Marketing & Strategy
Move over Centennials… Generation Alpha is on the scene! Born starting in 2010 through today, they are the children of Millennials. While Generation Alpha makes up only 12.5% of the population today – and are only ten years old, they will continue to grow in numbers and impact over the coming years…
Millennial couple and their daughter
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Is Content the Way to the Wallet?

Meredith Daca

Meredith Daca

Senior Culinary Planner
  • Integrated Connections, Marketing & Strategy
For decades, there was a widespread notion that persisted in the food industry—all new ethnic flavor imports needed to be “Americanized” so hesitant palates could warm up to the unfamiliar…
Opened wallet in front of a computer
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Connect with DSRs, Connect with Operators

Christopher Wolf

Christopher Wolf

SVP of Insights
  • Integrated Connections, Marketing & Strategy
“Foodservice has changed dramatically over the last decade”. It seems like an obvious statement, but to put the shifts into perspective, let’s go back to 2009 and see how many menus call out “farm-to-table” ingredients…
Handshake illustration
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A Marketing Approach: Division vs. Brand

Jeff Daniel

Jeff Daniel

SVP of Integrated Connections
  • Integrated Connections, Marketing & Strategy
Most of the communication planning requests we get are tied to promotion of a particular brand or product, which makes sense – that’s where the sales happen. This approach, however, tends to isolate each brand plan, not allowing the company to take advantage of bigger, more integrated opportunities…
Person deciding which door to enter
Read Article

4 Ways to Tell if Your Website Is Operator-Friendly

Stephanie Lueck

Stephanie Lueck

Senior Digital Marketing Specialist
  • Digital Strategy & Development, Integrated Connections, Marketing & Strategy
Almost all foodservice manufacturers have some kind of web presence. But how do you know if yours truly meets the needs of operators? To find out what they’re looking for, our team at the Marlin Network has interviewed a diverse panel of operators and taken a look at what’s happening in the larger digital universe to compile some must-have features…
Happy illustrated people building a website
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Begin With The End In Mind

Greta Miller

Greta Miller

Senior Marketing Analyst
  • Integrated Connections, Marketing & Strategy
Outside of our industry, it’s easy to overlook the complexity of the work we do. From finding the right segment for a new product, to understanding the appropriate medium for a brand refresh, there’s a strange array of factors to consider in the foodservice marketplace…
Man planning his strategy at a desktop computer
Read Article
See All Perspectives

Get in touch with us to learn more

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For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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