Digital data security
Digital Strategy & Development
Jeff Daniel

What’s the Hubbub?

Apple, namely Tim Cook, has been talking about the need for transparency around data collected on consumers and to give consumers control over whether they want data collected about them or not…

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Integrated Connections
Christopher Wolf

Making Pandemic Lemonade

It will take many years to assess and mourn the devastating and lasting effects Covid is having on our collective mental, physical and economic health. But we can already begin to understand the ways the hospitality industry has adapted for the better and created new opportunity,directly as a result of the crippling lockdowns that laid waste to so many businesses and livelihoods in the past year…

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Woman illustrated creating content on a computer
Integrated Connections
Sharyl Syring

What Content is Right When?

You’ve heard it a million times: content is king. That’s not going to change anytime soon. That means to remain relevant marketers are moving away from pushing products and toward illustrating solutions…

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Mail illustration on top of a digital tablet
Integrated Connections
Sharyl Syring

Top 5 Reasons Operators Sign Up for E-Newsletters

The eternal question for foodservice manufacturers stands: how do I meaningfully reach the operator? Well-worn answers like print ads and DSR visits—though still relevant—are no longer the obvious answers…

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Person illustration of announcing digitally
Integrated Connections
Julie Ketay

The Evolution of PR

In past years, PR programs have been primarily driven by traditional earned media strategies – submission of product news and pitches to magazine editors. The borders between paid, owned and earned are becoming less black & white and we’re seeing a shift toward content marketing amplification. As the role of PR in communications plans evolves, so must our skills…

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Millennial couple and their daughter
Integrated Connections
Jennifer Cannon

Mini Millennials: Meet Gen Alpha

Move over Centennials… Generation Alpha is on the scene! Born starting in 2010 through today, they are the children of Millennials. While Generation Alpha makes up only 12.5% of the population today – and are only ten years old, they will continue to grow in numbers and impact over the coming years…

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Opened wallet in front of a computer
Integrated Connections
Meredith Daca

Is Content the Way to the Wallet?

For decades, there was a widespread notion that persisted in the food industry—all new ethnic flavor imports needed to be “Americanized” so hesitant palates could warm up to the unfamiliar…

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Handshake illustration
Integrated Connections
Christopher Wolf

Connect with DSRs, Connect with Operators

“Foodservice has changed dramatically over the last decade”. It seems like an obvious statement, but to put the shifts into perspective, let’s go back to 2009 and see how many menus call out “farm-to-table” ingredients…

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Person deciding which door to enter
Integrated Connections
Jeff Daniel

A Marketing Approach: Division vs. Brand

Most of the communication planning requests we get are tied to promotion of a particular brand or product, which makes sense – that’s where the sales happen. This approach, however, tends to isolate each brand plan, not allowing the company to take advantage of bigger, more integrated opportunities…

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Happy illustrated people building a website
Digital Strategy & Development
Stephanie Lueck

4 Ways to Tell if Your Website Is Operator-Friendly

Almost all foodservice manufacturers have some kind of web presence. But how do you know if yours truly meets the needs of operators? To find out what they’re looking for, our team at the Marlin Network has interviewed a diverse panel of operators and taken a look at what’s happening in the larger digital universe to compile some must-have features…

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