JMS RFP Case Study: Smucker’s Spreads Campaign
An Extra Ounce of Delight The Alchemedia Project helps retain Smucker’s® spreads category dominance through an integrated media campaign. Scroll For More With lower-cost private label brands threatening Smucker’s® share of the spreads category in away from home channels, we built a mouthwatering campaign to retain & grow the spreads business. The Point Retain Smucker’s®