Taking a photo of beautiful food with a phone
Culinary Arts
Christopher Wolf

Why You Want to Target Food-Fluencers

For most of human history, food was primarily a source of sustaining life vs. enjoying it. As technology and the economy progressed in the 20th century, it became possible for an increasing number of people to treat food as a lifestyle accessory or status symbol…

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Consumer trying to choose between products
Marketing & Strategy
Ron Halverson

Six Factors That Drive Every Consumer Choice

Some decisions are easy. Some are painstakingly hard. The rest fall somewhere in between. Where do your category and brand fit in? Knowing will allow you to influence the consumer decision. Halverson Group can help you find out.

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