Keeping consumers engaged
Checker’s & Rally’s hosts multiple vendor summits quarterly. Sessions include market trend tours, collaborative brainstorming, concept development and prototype development to build out the LTO pipeline.
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The Point
Unique challenges create unique opportunities
Due to COVID travel and social distancing restrictions, the Checker’s team tasked CSSI with executing a virtual innovation session to ideate around new burger and sandwich concepts.
The Plan
Virtual appeal
Utilizing the Ferocious Innovation™ model, CSSI presented consumer data, trends, insights, and a virtual market trend tour for inspiration, as a group we collaborated and ideated to identify menu gaps and opportunity spaces.
The Idea
Gaining valuable market insights...from home
Facilitate and lead a 2-day virtual ideation session, collaborating and thought sharing with several partnering manufactures and cross functional Checker’s brand team members. Cultivate and curate ideas that are ready for consumer screeners.
The Payoff
A mother success
Featuring several manufacture’s capabilities and extended teams, breakout groups developed 30+ concepts that moved forward into consumer screeners. From there, several items have risen to the top and are slated for national test in 2021. One being the launch of Mother Cruncher Sandwich and it’s line extensions.
Find out how to put solutions like this to work for you
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For brands that are going places.
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.
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