CSSI helped position Dole Foodservice as an OG of the plant-forward movement, with products perfect for operators looking to enliven their menus.
We wanted to reinforce Dole’s legacy as a category leader. Who better to claim the role of plant-forward expert than the premiere name in fruit?
By showcasing globally inspired, fruit-forward recipes, we could connect Dole’s products and operational solutions to the bigger plant-based picture. Featured recipes would be colorful, mouthwatering and appealing across foodservice channels.
We created a simple, fun campaign theme that positioned Dole as the original category expert in plant-based cuisine, which could extend into menu ideas, chef tips and product solutions to inspire operators.
Both print and digital tools were developed to reinforce the story of Dole as a plant-forward leader. The advertising campaign led users to a landing page for exclusive content, including recipe guides and videos, which helped Dole establish a database of customers for further communication and outreach.
KANSAS CITY, Missouri
NEW YORK, New York
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.