All Out for Breakfast Movement
The Alchemedia Project helped create and coordinate a far-reaching movement to drive breakfast business for restaurants during the pandemic.
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The Point
Drive Consumers Back to Breakfast
Provide operators the inspiration and tools to go all out with creative menu items and offerings that prompt dine-in, takeout or delivery orders from guests who missed restaurant breakfast experiences.
The Plan
Get People Talking About Breakfast
Engage a group of food manufacturers in sponsoring downloadable, open-source tools operators could access for breakfast inspiration and promotion. Get consumers involved in sharing their great breakfast experiences online in support of their favorite restaurants.
The Idea
All Out for Breakfast
From specialty items to special deals, All Out For Breakfast reminds guests that the restaurant breakfasts they love and miss are still there and better than ever.
The dual-purpose site directs operators to support tools to help their business and consumers to social posts they can share to support their favorite restaurants.
Easy-to-personalize social posts and e-blast templates allow operators to promote breakfast specials and deals to their followers online.
Counter cards and takeout bag flyers help drive lunch and dinner guests back for breakfast occasions.
The operator Inspiration Guide is packed full of creative recipes and promo ideas to entice guests to think breakfast and order it online or at the restaurant.
The Payoff
All-Out Engagement!
The campaign has garnered the support of more than 20 food manufacturer partners to date, driven thousands of unique users to the website, and seen nearly 50% conversion with visitors downloading toolkits.