McCain Foodservice Website Experience

McCain® Foodservice needed a digital experience that worked harder for operators with richer content, faster speeds, easier search and intuitive navigation.  

McCain Foodservice logo

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Work That Demonstrates

Digital Strategy & Tech Support
Website UX Strategy, Content Architecture and SEO
Complex messaging in a fun, graphic or easy-to-consume method
Operator-Focused Creative
Website Analysis & Optimizations
Design & Maintenance of manufacturer’s website
Foodservice Photoshoot
Videography Examples

The Solution​

With user-friendly architecture and modern design, the new site makes products, insights, culinary and merchandising quick to find, with more opportunities for email registration and sales contact.

Our Role

Content & Information Architecture, Wireframing, UX Design, Lead-Generation Solution, E-mail Marketing Integration, A+ Content, SEO, Best-in-class Product Detail Pages, Google Tagging & Performance Analytics, Campaign Landing Pages, Site Hosting & Maintenance

The Toolbox: Umbraco CMS, Constant Contact

McCain responsive website

Modernized design and maximized taste appeal.

McCain responsive website

A+ Content & Strategy: Keep it fresh and relevant to operators through thought leadership articles and practical menu ideas, tools & support.

McCain responsive website

Best-in-class navigation & user experience showcasing agency photography.

McCain responsive website

Full-site database search implementation

McCain responsive website

Elevated and consistent content connectivity to product purchase opportunities. 

Central hub for omnichannel communications through campaign landing pages, lead generation

and sales. 

1. Monthly SEO & SEM Reporting to ensure always-on operator search visibility versus competitors.  

2. Quarterly Analytics Dashboard to provide key learnings that informed  ongoing optimizations. 

3. Hotjar implementation to understand site usage for UX optimizations. 

The Payoff

More Traffic, Data Capture and Engagement

Site traffic rose more than 25%
Article views increased over 68%
Video plays and content downloads were up over 15%
Return users increased 113%
Overall site conversion rate increased 54%

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