An Extra Ounce of Delight
The Alchemedia Project helps retain Smucker’s® spreads category dominance through an integrated media campaign.
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With lower-cost private label brands threatening Smucker’s® share of the spreads category in away from home channels, we built a mouthwatering campaign to retain & grow the spreads business.
The Point
Retain Smucker’s® Share in Spreads Category
Help re-secure Smucker’s® share of the spreads category with a campaign that demonstrates brand strength & breadth of offerings.
The Plan
Demonstrate Brand Strength + Versatility
Simply and effectively communicate how Smucker’s® unmatched brand trust and portfolio breadth increases guest delight.
The Idea
Go the Extra Ounce
Create simple, mouthwatering creative that showcases what one ounce of Smucker’s® can do for any dish.
A simple landing page lets operators know they’ve landed in the right spot, driving them to content that reinforces Smucker’s brand strength, portfolio versatility and limitless possibilities.
Each ad demonstrates the extra ounce of delight Smucker’s brings to any dish by pairing recognizable, trusted portion control cups with completely creative culinary uses.
With our in-house studio partners, Bon Aperture, we captured more than 20 unique ways to enjoy breakfast classics with Smucker’s spreads.
A proprietary content download that helps operators see more than 60 ways their guests can add an extra ounce of delight to any meal with Smucker’s spreads.
The Payoff
They saw. They clicked. They Smuckered.
> 500,000 impressions
> 5,000 landing page visits
Countless guests who enjoyed Smucker’s®