Prep Squad
As we looked at Tyson Foodservice’s portfolio of brands and ready-to-serve product solutions, we had a thought: it’s almost like the operator has a personal prep squad right there in the BOH kitchen. And with that, help was indeed found.
Our “Prep Squad” campaign was born.
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Work That Demonstrates
Communications + Media
Creative Support
Digital Content Strategy + Execution
Automated Marketing + Analytics
CSSI Culinary Support + Implementation
Division-level campaign that supports all Tyson Foodservice BOH brands
The Challenge
Tyson Foodservice understands what restaurant operators are up against today. Ongoing labor challenges. Heightened food safety concerns. And the prevailing need to “do more with less.” The challenge was to create a platform which solved all of these operator needs in a compelling and relevant way.
The Idea
As we looked at Tyson Foodservice’s portfolio of brands and ready-to-serve product solutions, we had a thought: it’s almost like the operator has a personal prep squad right there in the BOH kitchen. And with that, help was indeed found.
Our “Prep Squad” campaign was born.
The Plan
Utilizing qualified job title and group targeting on paid social platforms (Meta & LinkedIn), we targeted noncommercial channel operators with Prep Squad portfolio messaging. Additionally, we drove traffic to the dedicated landing page, which delivered A+ content around quality, versatility, and on-trend products.
Digital Sales Support demonstrated the incredible ways Tyson Foodservice functions as a Prep Squad for operators.
Surrounded the operator with supporting content across sales brochures, paid and organic social videos, media and portfolio and category-specific landing pages.
Boosted operator confidence and showcased expertise in the digital Prep Squad Discovery Center.
The Results
Paid social media campaign results:
1.Impressions: 1,519,673 – 126% ^ Goal
(Goal: 1,207,034)
2.Leads: 644 – 519% ^ Goal
(Goal: 104)
3.Landing page visits:
We saw great landing page engagement from our Facebook efforts as they drove nearly 97% of our 8,262 visits (vs. LinkedIn).
What They Said
“I think it ALL looks fantastic!!! Great job to everyone!!! Whoo hoo!” -Meredith Austin, Sr. Channel Marketing Manager
“This is great, please tell the team thank you.” -Chef Chris Kline, Sr. Executive Chef for the Tyson Foodservice Culinary Team