CSSI developed the BreakthroughNOW program for Jennie-O, featuring actionable, chef-led solutions designed to help operators upgrade their takeout and delivery programs—and to keep Jennie-O turkey products top of mind.
Working in tandem with Jennie-O, CSSI strategized, planned and executed a program designed to help the internal sales and broker teams connect with operators and provide them with crucial trend data and delicious recipes.
With takeout and delivery serving as the main sources of income for so many restaurants in 2020, Jennie-O sought to provide operational insights and easy-to-execute, cost-effective recipes for the to-go space. The goal? Stay relevant in a supportive and mutually beneficial manner.
The BreakthroughNOW program was designed to instill restaurant operators with the confidence needed to stay connected to their customers and deliver innovative, crave-worthy menu items, even in uncertain times.
The toolbox of resources—including packaging tips, operational insights and recipe inspiration—centered around three distinct platforms: Family Meals, Meal Kits and Raw Roast Applications. Each platform was designed to help operators make the most of their current inventory and potentially explore new SKUs.
The Jennie-O team was able to provide their partners with truly valuable, chef-crafted solutions while inspiring them to use Jennie-O turkey products in new and inspiring ways.
KANSAS CITY, Missouri
NEW YORK, New York
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.