Breaking Through with Takeout and Delivery Solutions
CSSI developed the BreakthroughNOW program for Jennie-O, featuring actionable, chef-led solutions designed to help operators upgrade their takeout and delivery programs—and to keep Jennie-O turkey products top of mind.
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Working in tandem with Jennie-O, CSSI strategized, planned and executed a program designed to help the internal sales and broker teams connect with operators and provide them with crucial trend data and delicious recipes.
The Point
Staying relevant in turbulent times
With takeout and delivery serving as the main sources of income for so many restaurants in 2020, Jennie-O sought to provide operational insights and easy-to-execute, cost-effective recipes for the to-go space. The goal? Stay relevant in a supportive and mutually beneficial manner.
The Plan
Empower an industry in need
The BreakthroughNOW program was designed to instill restaurant operators with the confidence needed to stay connected to their customers and deliver innovative, crave-worthy menu items, even in uncertain times.
The Idea
Three turnkey turkey platforms
The toolbox of resources—including packaging tips, operational insights and recipe inspiration—centered around three distinct platforms: Family Meals, Meal Kits and Raw Roast Applications. Each platform was designed to help operators make the most of their current inventory and potentially explore new SKUs.
The Payoff
Keeping turkey top of mind
The Jennie-O team was able to provide their partners with truly valuable, chef-crafted solutions while inspiring them to use Jennie-O turkey products in new and inspiring ways.
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