K–12 Gets Extra Love from Duke
Marlin jumped at the chance to help support Bush’s Best® in providing much-needed recipes and resources to school foodservice directors.
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After launching a program focused on supporting restaurant operators in the midst of COVID-19 challenges, Bush’s wanted to extend similar support to the K–12 food community.
The Point
Reinforce Support During Challenging Times
Make Bush’s a vital resource schools can turn to for K–12 meal solutions that drive greater participation.
The Plan
Connect Through Engaging Interactions
Create fun new ways for school foodservice directors and students to engage with the Bush’s brand both online and at school.
The Idea
Build Loyalty Via Man’s Best Friend
Let Duke take the lead with a landing page, segment-specific recipes, a promotional calendar, social media support, kid-friendly activities and more.
Program landing page created a central hub to provide timely updates, recipes, and downloadable resources.
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Promotional calendar offered usage ideas tied to fun, promotable events.
In-school poster allowed Duke to bark out the goodness of beans.
Seriously, who wouldn’t LOVE a Duke face mask?
Duke delivered even more ways to engage with students and provide some fun bean education.
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