Serving much more than meals
The new normal has shifted to-go in foodservice from being a maybe to an absolute must have. To help operators, we worked with Bush’s to create a takeout program that could help establishments keep families in their community well-fed and business going.
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Starting with bean-based recipes for family-sized meals and original recipes created in tandem with chefs who had been furloughed due to COVID-19, we created an email campaign, landing page, point-of-sale materials, and social media tools to help operators in these unique and challenging times.
The Point
Support operators in trying times
Help not only operators but those they serve with meals ideas that will keep operators and their community moving forward.
The Plan
Come together and do good
Team up with chefs and operators who were affected by COVID to help solve some of the many issues facing foodservice.
The Idea
Share our combined expertise with everyone
Combine our experience and ingenuity to create a portfolio of ideas, advice, and resources to help as many as possible.
Focus was put on how to showcase how great these meal options could look both to customers and operators concerned with the bottom line.
We created different methods of reaching out to operators to support their business with things like social media tools and point-of-sale materials.
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