Made with Love and Care
Marlin helped get the word out about Miss Vickie’s®—a unique brand of kettle chips with a story worthy of telling.
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Miss Vickie’s® was started in 1987 by a mother making chips for her kids using ingredients fresh from the family farm. Our brand relaunch showcased this noble beginning.
The Point
Relaunch the Miss Vickie’s Brand
Generate new interest among operators for an existing potato chip brand.
The Plan
Leverage the Brand Essence
Clearly communicate Miss Vickie’s unique point of difference in the kettle chip category.
The Idea
Get to the Root of the Goodness
Create an emotional connection with foodservice operators who want to provide better options for their patrons.
Campaign video highlighted Miss Vickie’s humble beginnings on the family farm
Our Miss Vickie’s landing page brought the wholesome farm imagery to an online audience.
Direct mailer further leveraged the small-batch, craft appeal of Miss Vickie’s chips.
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