Marlin helped get the word out about Miss Vickie’s®—a unique brand of kettle chips with a story worthy of telling.
Miss Vickie’s® was started in 1987 by a mother making chips for her kids using ingredients fresh from the family farm. Our brand relaunch showcased this noble beginning.
Generate new interest among operators for an existing potato chip brand.
Clearly communicate Miss Vickie’s unique point of difference in the kettle chip category.
Create an emotional connection with foodservice operators who want to provide better options for their patrons.
Campaign video highlighted Miss Vickie’s humble beginnings on the family farm
Our Miss Vickie’s landing page brought the wholesome farm imagery to an online audience.
Direct mailer further leveraged the small-batch, craft appeal of Miss Vickie’s chips.
KANSAS CITY, Missouri
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.