Made with Love and Care

Marlin helped get the word out about Miss Vickie’s®—a unique brand of kettle chips with a story worthy of telling.

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Miss Vickie’s® was started in 1987 by a mother making chips for her kids using ingredients fresh from the family farm. Our brand relaunch showcased this noble beginning.

The Point

Relaunch the Miss Vickie’s Brand

Generate new interest among operators for an existing potato chip brand.

The Plan

Leverage the Brand Essence

Clearly communicate Miss Vickie’s unique point of difference in the kettle chip category. 

The Idea

Get to the Root of the Goodness

Create an emotional connection with foodservice operators who want to provide better options for their patrons.

Campaign video highlighted Miss Vickie’s humble beginnings on the family farm

Miss Vickie’s Friends Enjoying Sandwich and chips over lunch
Miss Vickie’s Landing Page

Our Miss Vickie’s landing page brought the wholesome farm imagery to an online audience.

Miss Vickie’s Sales Brochure
Miss Vickie’s Direct Mail Sampling Kit

Direct mailer further leveraged the small-batch, craft appeal of Miss Vickie’s chips.

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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