Restaurant H.E.L.P.

Our response to COVID was to develop a a multimedia collaboration with Foodable TV that supports restaurants of any size. This series of 12 podcast episodes, all with downloadable toolkits, was launched to support restaurants in their fight back to reopening.

Scroll For More

Restaurants were hit hard during 2020. So Marlin Network created Restaurant H.E.L.P. to deliver practical advice for restaurants everywhere.

The Point

Covid. Restaurants. Need we say more?

Marlin Network’s group of food-centric marketing agencies felt compelled to do something. And that something was Restaurant HELP: a multimedia collaboration with Foodable TV, an online restaurant channel with millions of followers.

The Idea

H.E.L.P.

Via social media, emails and digital ad promotion, operators were directed toward helpful podcasts, reference materials and more to help them get back on their feet and adapt to the new reality. Topics included everything from takeout and delivery best practices to re-envisioning the menu.

Materials from Restaurant H.E.L.P. featured bold graphics and a the red flag on a fork, which in battle represents “charge” ahead, don’t give up. Seems appropriate, don’t you think?

Restaurant H.E.L.P. was a series of 12 podcasts, each with a downloadable training module that launched just after COVID to support restaurants coping with how to survive in foodservice during a pandemic.

The supporting website myrestaurantHELP.com promoted each podcast and downloadable modules and highlighted the speakers from the series.

The podcasts were delivered via Foodable™, Apple, Spotify and other podcast outlets, as well as myrestaurantHELP.com. 

Each episode is a 30-minute podcast delivered in interview style featuring chef experts and guest restaurants.

Each of the 12 episodes had an accompanying download with actionable support, such as menu templates, suggested headline copy, in-store signage, social support, etc.

Social media blitz.

Brand Guidelines to help marketing materials consistently communicate in one voice.

The Payoff

By the Numbers...

10,000,000 + impressions

500,000 + landing page visits

120,000 + podcast listens

And as the new year progresses, we hope to find new ways to help foodservice re-think, re-imagine and retool their operations for success through real, actionable Restaurant HELP.

Find out how to put solutions like this to work for you.

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



Subscribe To Our Newsletter

You may unsubscribe from our newsletter at any time. See our Privacy Policy for more information on how we store and protect your data.

©2021 Marlin Network. An Advantage Marketing Partner. Trading as ADV.    |     Privacy & Cookie Policy     |     Careers

Scroll to Top

This website uses cookies to ensure you get the best experience on our website.