Breakfast Interrupted
A boldly artistic Marlin Network breakfast event requires a boldly artistic invitation.
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After 20 years of hosting an annual breakfast at the Museum of Contemporary Art in Chicago for the National Restaurant Association show, Marlin Network wanted to do something different.
The Point
A Fresh Perspective
Change the game, create something new and breakthrough that brings the Marlin Network breakfast to life in a new way.
The Plan
Feeding Goodwill
Making this annual breakfast different than its predecessors led us toward a different idea: let’s feed more than just those who attend. Charity involvement would not only build feelings of goodwill within the organization and with guests but also add another compelling reason for invitees to accept the invitation.
The Idea
Stop and Share
To coincide with the Food Arts BBQ that benefits Share our Strength, we created a breakfast art auction event featuring artwork and photography created by some of our industry friends under the theme of “breakfast, interrupted.” We built a microsite to showcase the artwork and collect RSVPs, and to top it all off, we created our own version of “breakfast, interrupted” in the form of a video with a beautiful, hunger-inducing stopping power.
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The Payoff
This campaign interrupted everything.
1,000,000+ video views
3x sold footage for use in other videos
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From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.
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