When We Say Partner, You Say Pepsi

Marlin developed a campaign to help audiences understand the many ways they can partner with PepsiCo Foodservice.

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Everyone knows PepsiCo for its cola heritage, but there’s much more than soda going on behind the blue. We helped bring attention to the wealth of additional services and insights available to foodservice operators.

The Point

Expand PepsiCo’s Connection with Operators

Develop a branding campaign to communicate all of the benefits of partnering with PepsiCo.

The Plan

Engage, Educate and Enlighten

Change operator perceptions that PepsiCo is solely a soda brand.

The Idea

Demonstrate the Partnership Promise

Develop creative executions that speak to PepsiCo’s vast product portfolio and innovative equipment solutions. 

Video and print executions highlighted the solutions-based benefits of partnering with PepsiCo.

PepsiCo Foodservice Logo
PepsiCo Foodservice Style Guide
PepsiCo Foodservice Embroidered Logo & Moments That Matter Ad
PepsiCo Foodservice Lunch Bunch
PepsiCo Print Ads & Home Page
PepsiCo Foodservice at National Restaurant Association Tradeshow
PepsiCo Foodservice Photography & Cola Splashed Cup

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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