Creating a Frenzy
Marlin taps into a distinctive product attribute to get restaurant patrons circling around Tyson® Chicken Chips.
Scroll For More
Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. As is turns out, we noticed these chips are actually one more thing: shark fins! Alas, a campaign idea is born.
The Point
Introduce Tyson® Chicken Chips
Create a comprehensive marketing campaign for a new handheld product from Tyson Foodservice.
The Plan
Demonstrate the Unique Selling Proposition
Drive purchases by showing operators all the versatile ways Tyson® Chicken Chips add fun and excitement.
The Idea
Take a Visual Cue and Swim with It
Play up the product’s dorsal-fin distinction and combine it with an engaging call-to-action.
Our “Create a Feeding Frenzy” ad executions promised a swirling of excitement and sales for operators.
Patron-facing merchandising materials spoke to the irresistible flavor and potato-chip-like craveability.
See More Work By Marlin
Marlin: Tyson Hillshire Farms Smoked Sausage
Marlin: Tyson Chicken Chips
Marlin: Pepsico Foodservice Brand Identity
Marlin: Miss Vickie’s Made with Love and Care
Marlin: Bush’s Serving Much More Than Meals
Marlin: UniPro Ovenstone
Marlin: Ventura MelFry
Marlin: UniPro Inspirations
Marlin: Tyson Raised and Rooted
Marlin: Bush Beans Best K-12
Find out how to put solutions like this to work for you
BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
BOSTON, Massachusetts
CHICAGO, Illinois
DENVER, Colorado
IRVINE, California
KANSAS CITY, Missouri
MINNEAPOLIS, Minnesota
NEW YORK, New York
SPRINGFIELD, Missouri
ST. LOUIS, Missouri
For brands that are going places.
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.
Subscribe To Our Newsletter
You may unsubscribe from our newsletter at any time. See our Privacy Policy for more information on how we store and protect your data.
©2023 Marlin Network. An Advantage Marketing Partner. Trading as ADV. | Privacy & Cookie Policy | Careers