Creating a Frenzy
Marlin taps into a distinctive product attribute to get restaurant patrons circling around Tyson® Chicken Chips.
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Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. As is turns out, we noticed these chips are actually one more thing: shark fins! Alas, a campaign idea is born.
The Point
Introduce Tyson® Chicken Chips
Create a comprehensive marketing campaign for a new handheld product from Tyson Foodservice.
The Plan
Demonstrate the Unique Selling Proposition
Drive purchases by showing operators all the versatile ways Tyson® Chicken Chips add fun and excitement.
The Idea
Take a Visual Cue and Swim with It
Play up the product’s dorsal-fin distinction and combine it with an engaging call-to-action.
Our “Create a Feeding Frenzy” ad executions promised a swirling of excitement and sales for operators.
Patron-facing merchandising materials spoke to the irresistible flavor and potato-chip-like craveability.
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