Creating a Frenzy

Marlin taps into a distinctive product attribute to get restaurant patrons circling around Tyson® Chicken Chips.

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Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. As is turns out, we noticed these chips are actually one more thing: shark fins! Alas, a campaign idea is born.

The Point

Introduce Tyson® Chicken Chips

Create a comprehensive marketing campaign for a new handheld product from Tyson Foodservice.

The Plan

Demonstrate the Unique Selling Proposition

Drive purchases by showing operators all the versatile ways Tyson® Chicken Chips add fun and excitement.

The Idea

Take a Visual Cue and Swim with It

Play up the product’s dorsal-fin distinction and combine it with an engaging call-to-action.

Tyson Chicken Chips Create A Feeding Frenzy Print Ad

Our “Create a Feeding Frenzy” ad executions promised a swirling of excitement and sales for operators.

Tyson Chicken Chips Salad
Tyson Chicken Chips They’ll Get Your Patrons Circling Sales Sheet
Tyson Chicken Chips Black Bean Corn & Rice Bowl
Tyson Chicken Chips Dippable Scoopable Loadable Print Ads
Tyson Chicken Chips & Dipping Sauce To Go
Tyson Chicken Chips POD Table Tent POS

Patron-facing merchandising materials spoke to the irresistible flavor and potato-chip-like craveability.

Tyson Chicken Chips

Find out how to put solutions like this to work for you

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BOSTON, Massachusetts
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NEW YORK, New York
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.

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