Creating a Frenzy

Marlin taps into a distinctive product attribute to get restaurant patrons circling around Tyson® Chicken Chips.

Tyson Logo

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Tyson® Chicken Chips are a lot of things. Craveable. Dippable. Shareable. As is turns out, we noticed these chips are actually one more thing: shark fins! Alas, a campaign idea is born.

The Point

Introduce Tyson® Chicken Chips

Create a comprehensive marketing campaign for a new handheld product from Tyson Foodservice.

The Plan

Demonstrate the Unique Selling Proposition

Drive purchases by showing operators all the versatile ways Tyson® Chicken Chips add fun and excitement.

The Idea

Take a Visual Cue and Swim with It

Play up the product’s dorsal-fin distinction and combine it with an engaging call-to-action.

Tyson Chicken Chips Create A Feeding Frenzy Print Ad

Our “Create a Feeding Frenzy” ad executions promised a swirling of excitement and sales for operators.

Tyson Chicken Chips Salad
Tyson Chicken Chips They’ll Get Your Patrons Circling Sales Sheet
Tyson Chicken Chips Black Bean Corn & Rice Bowl
Tyson Chicken Chips Dippable Scoopable Loadable Print Ads
Tyson Chicken Chips & Dipping Sauce To Go
Tyson Chicken Chips POD Table Tent POS

Patron-facing merchandising materials spoke to the irresistible flavor and potato-chip-like craveability.

Tyson Chicken Chips

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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