Flavors that make a bold statement
As the leading brand of smoked sausage in the US, Hillshire Farm® is known for its distinctive flavor and long-standing tradition of quality meats.
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To help them roll out a new line of bold, on-trend sausages, we created a campaign that let the ingredients do all the talking. Flavors were highlighted in a big way to show operators that these new products speak to customer cravings.
The Point
Create a bold campaign
Find a memorable way to communicate to operators that these are new flavors they should take notice of.
The Plan
Communicate versatility and popularity
Focus on how the ability to offer more flavors allows operators to speak their customers’ languages.
The Idea
Let the flavor do the talking
Create a campaign that communicates the key idea—new flavors—in a playful way that also demonstrates the brand’s unique personality.
With a fun idea like this, the possibilities are endless. Flavor can speak to customer on an entirely different level.
Bold flavor demands bold photography showcasing the unique flavor notes—used as quotation marks—of each product.
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Find out how to put solutions like this to work for you
BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
BOSTON, Massachusetts
CHICAGO, Illinois
DENVER, Colorado
IRVINE, California
KANSAS CITY, Missouri
MINNEAPOLIS, Minnesota
NEW YORK, New York
SPRINGFIELD, Missouri
ST. LOUIS, Missouri
For brands that are going places.
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.
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