Flavors that make a bold statement

As the leading brand of smoked sausage in the US, Hillshire Farm^® is known for its distinctive flavor and long-standing tradition of quality meats.

Scroll For More

To help them roll out a new line of bold, on-trend sausages, we created a campaign that let the ingredients do all the talking. Flavors were highlighted in a big way to show operators that these new products speak to customer cravings.

The Point

Create a bold campaign

Find a memorable way to communicate to operators that these are new flavors they should take notice of.

The Plan

Communicate versatility and popularity

Focus on how the ability to offer more flavors allows operators to speak their customers’ languages.

The Idea

Let the flavor do the talking

Create a campaign that communicates the key idea—new flavors—in a playful way that also demonstrates the brand’s unique personality.

With a fun idea like this, the possibilities are endless. Flavor can speak to customer on an entirely different level.

Bold flavor demands bold photography showcasing the unique flavor notes—used as quotation marks—of each product.

See More Work By Marlin

Marlin: Yakima Chief Hops CSR Report

Hillshire Farms Flavor That Says Sausage

Marlin: Tyson Hillshire Farms Smoked Sausage

Marlin: Tyson Chicken Chips

Marlin: Pepsico Foodservice Brand Identity

Miss Vickie’s Made with love and care since 1987

Marlin: Miss Vickie’s Made with Love and Care

Marlin: Bush’s Serving Much More Than Meals

Marlin: UniPro Ovenstone

Ventura Mel-Fry Overhead Churros in Fry Basket Hero

Marlin: Ventura MelFry

Inspirations Artisan Bakery Strawberries Illustration

Marlin: UniPro Inspirations

Marlin: Tyson Raised and Rooted

Marlin: Bush Beans Best K-12

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.

Subscribe To Our Newsletter

You may unsubscribe from our newsletter at any time. See our Privacy Policy for more information on how we store and protect your data.