Flavors that make a bold statement

As the leading brand of smoked sausage in the US, Hillshire Farm^® is known for its distinctive flavor and long-standing tradition of quality meats.

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To help them roll out a new line of bold, on-trend sausages, we created a campaign that let the ingredients do all the talking. Flavors were highlighted in a big way to show operators that these new products speak to customer cravings.

The Point

Create a bold campaign

Find a memorable way to communicate to operators that these are new flavors they should take notice of.

The Plan

Communicate versatility and popularity

Focus on how the ability to offer more flavors allows operators to speak their customers’ languages.

The Idea

Let the flavor do the talking

Create a campaign that communicates the key idea—new flavors—in a playful way that also demonstrates the brand’s unique personality.

With a fun idea like this, the possibilities are endless. Flavor can speak to customer on an entirely different level.

Bold flavor demands bold photography showcasing the unique flavor notes—used as quotation marks—of each product.

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Find out how to put solutions like this to work for you

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