Marlin nurtures a new brand from Tyson Foodservice that offers a whole-new kind of protein: Raised & Rooted™ plant-based offerings.
Scroll For More
The demand for plant-based protein is, well, growing. By leaps and bounds. And Tyson Foodservice needed help introducing its new Raised & Rooted™ line of plant-based nuggets, tenders and filets to operators.
The Point
Introduce a retail brand to a new foodservice audience
Create a multifaceted campaign that reinforces the demand for plant-based protein and delivers the benefits of Raised & Rooted™ offerings.
The Plan
Keep a good thing growing
Leverage the brand’s existing look, feel and tonality from the retail channel and adapt the messaging to a foodservice audience.
The Idea
Show Where the Flavor is Rooted
Create beautiful product photography and messages that speak to the brand’s amazing similarity to real chicken.
Engaging patron-facing materials were developed to attract interest and drive impulse sales.
Direct mailer, hot sheet, microsite and selling deck all delivered the delicious news about Raised & Rooted™ offerings to operators.
Introductory hot sheet featured a blissful patron enjoying a bite to emphasize the product’s appetite appeal.
Engaging patron-facing materials were developed to attract interest and drive impulse sales.
KANSAS CITY, Missouri MINNEAPOLIS, Minnesota NEW YORK, New York SPRINGFIELD, Missouri ST. LOUIS, Missouri
For brands that are going places.
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.