Planting a New Seed

Marlin nurtures a new brand from Tyson Foodservice that offers a whole-new kind of protein: Raised & Rooted™ plant-based offerings.

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The demand for plant-based protein is, well, growing. By leaps and bounds. And Tyson Foodservice needed help introducing its new Raised & Rooted™ line of plant-based nuggets, tenders and filets to operators.

The Point

Introduce a retail brand to a new foodservice audience

Create a multifaceted campaign that reinforces the demand for plant-based protein and delivers the benefits of Raised & Rooted™ offerings.

The Plan

Keep a good thing growing

Leverage the brand’s existing look, feel and tonality from the retail channel and adapt the messaging to a foodservice audience.

The Idea

Show Where the Flavor is Rooted

Create beautiful product photography and messages that speak to the brand’s amazing similarity to real chicken.

Tyson Raised and Rooted

Engaging patron-facing materials were developed to attract interest and drive impulse sales.

Tyson Raised and Rooted

Direct mailer, hot sheet, microsite and selling deck all delivered the delicious news about Raised & Rooted™ offerings to operators.

Tyson Raised and Rooted
Tyson Raised and Rooted
Tyson Raised and Rooted
Tyson Raised and Rooted
Tyson Raised and Rooted

Introductory hot sheet featured a blissful patron enjoying a bite to emphasize the product’s appetite appeal.

Tyson Raised and Rooted
Tyson Raised and Rooted
Tyson Raised and Rooted

Engaging patron-facing materials were developed to attract interest and drive impulse sales.

Find out how to put solutions like this to work for you

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