Fresh-from-the-Oven Brand Development

Marlin Connections developed the OvenStone Bakery brand to reflect the company’s wholesome approach to everyday baked goods.

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Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps and every other bakery case staple or treat. We were tasked to bake all this goodness into a brand-new identity for OvenStone.

The Point

Capture the Essence of OvenStone Bakery

Provide OvenStone—UniPro’s everyday baked goods product line—with a look and feel that encompass the brand’s promise to its customers.

The Plan

Build a Complete Brand Identity

Develop the OvenStone brand by identifying key competitors, the brand name, logo and numerous applications.

The Idea

Communicate the Brand’s Fresh Promise

Create materials that convey OvenStone Bakery’s promise of great things every day.

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Locations:

Physical offices in:
CHICAGO, Illinois
SPRINGFIELD, Missouri

Virtual offices across the U.S. and Canada

We Build Connections

More than communications or culinary, we build connections. Today’s always-on, ever-changing foodservice universe makes it hard to connect all the right messages in all the right places. Marlin Connections offers the most comprehensive services in the industry, providing deep expertise and unmatched creativity across culinary, digital, content, media and analytics. We’re the only agency that pushes past media analytics and links marketing efforts to true sales conversion.