Fresh-from-the-oven Brand Development

Marlin develops the OvenStone Bakery brand to reflect the company’s wholesome approach to everyday baked goods

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Nothing satisfies like fresh-from-the-oven baked breads, buns, wraps, and every other bakery case staple or treat. We were tasked to bake all this goodness into a brand-new identity for OvenStone.

The Point

Capture the Essence of OvenStone Bakery

Provide OvenStone, UniPro’s everyday baked goods product line, with a look & feel that encompass the brand’s promise to its customers.

The Plan

Build a Complete Brand Identity

Develop the OvenStone brand by identifying key competitors, the brand name, logo, and numerous applications.

The Idea

Communicate the Brand’s Fresh Promise

Create materials that convey OvenStone Bakery’s promise of great things every day.

OvenStone Bakery Brand Guidelines
OvenStone Bakery Primary Logo
Great Things Everyday – We believe that ovens do more than bake. Of course, the hearty, delicious, aromatic baked goods are vital, but so is the feeling of wholesome, quality goodness that comes with a lovingly baked product. And we want that feeling to be present in every meal throughout consumers’ busy lives. That’s why OvenStone Bakery works so hard to bake everyday goodness into every bread, dessert, and snack we sell. From our hearth to your kitchen, OvenStone is the keystone of quality and consistency in your back-of-house and on your patrons’ tables.
OvenStone Bakery Built to Fill Poster
OvenStone Bakery Built to Fill Poster Group
OvenStone Bakery Bagged Bread Group
OvenStone Bakery Corrugate Boxed Bread
Great Things Everyday
OvenStone Apron
OvenStone Bakery Chocolate Chip Cookies Packaging
S&S Hilborn Type Specimen Pangram: Inquiring minds just knead to dough where OvenStone homestyle pre-boxed frozen ciabatta breads can be bought.
Montserrat Type Specimen Pangram: OvenStone Bakery bakes doughy pretzels, coquettish crumbly cookies, and extra jumbo paper-wrapped muffins.
Rhythm One Solid Type Specimen Pangram: Excellent OvenStone, the crust, a crumb! A little trust, a demijohn can keep the soul alive. Not portly, mind! But breathing warm, conscious as zealous Napoleona night before the Queen’s crown!
OvenStone Bakery Thanks Mom!

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

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From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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