Everything Is Better When It’s Mel-Fry’d

Mel-Fry believes that great food comes from great kitchens. The back-of-house works hard on a daily basis, so a product like Mel-Fry can lighten the workload for foodservice operators and employees. By using a high-oleic soybean oil which lasts longer than standard commodity oils, Mel-Fry can also reduce oil and packaging waste up to 50%.

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The rebrand included a digital ad campaign, email series, and a new landing page with a video explaining Mel-Fry and its reasons to buy. The split visual effect throughout the campaign demonstrates fry quality, consistency, and why everything is better when it’s Mel-Fry’d.

The Point

Showcase the benefits of Mel-Fry oil​​

Demonstrate the knowledge and expertise that goes into making Mel-Fry such a fantastic product.   

The Plan

Make every Mel-Fry communication better​

Create an ad campaign communicating just what makes Mel-Fry and they foods it touches so much better.

The Idea

Show what Mel-Fry can do​

Don’t just tell operators what Mel-Fry can do. Show them with beautiful food photography and all the ways Mel-Fry makes it possible.

Ventura Mel-Fry Everything is better when it’s Mel-Fry’d
Ventura Mel-Fry Overhead Chicken Wings in Fry Basket Hero
Ventura Mel-Fry Overhead Chicken Wings in Fry Basket Hero
Ventura Mel-Fry Back-of-House Mel-Fry Everything is Better When it’s Mel-Fry’d Poster
Ventura Mel-Fry Overhead Churros in Fry Basket Hero
Ventura Mel-Fry Everything Is Better When It’s Mel-Fry’d Landing Page
Ventura Mel-Fry $250 Offer Landing Page
Ventura Mel-Fry Overhead Onion Rings in Fry Basket Hero
Ventura Mel-Fry Overhead Plated Onion Rings Hero

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

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