Everything Is Better When It’s Mel-Fry’d
Mel-Fry believes that great food comes from great kitchens. The back-of-house works hard on a daily basis, so a product like Mel-Fry can lighten the workload for foodservice operators and employees. By using a high-oleic soybean oil which lasts longer than standard commodity oils, Mel-Fry can also reduce oil and packaging waste up to 50%.
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The rebrand included a digital ad campaign, email series, and a new landing page with a video explaining Mel-Fry and its reasons to buy. The split visual effect throughout the campaign demonstrates fry quality, consistency, and why everything is better when it’s Mel-Fry’d.
The Point
Showcase the benefits of Mel-Fry oil
Demonstrate the knowledge and expertise that goes into making Mel-Fry such a fantastic product.
The Plan
Make every Mel-Fry communication better
Create an ad campaign communicating just what makes Mel-Fry and they foods it touches so much better.
The Idea
Show what Mel-Fry can do
Don’t just tell operators what Mel-Fry can do. Show them with beautiful food photography and all the ways Mel-Fry makes it possible.
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