Consider just how important voice has become in our everyday lives:
When we talk about "voice" we are referring to the ability to process voice commands and conversations without the use of a screen. While this technology seems like new ground, voice tech has been developing (and improving) for more than a decade. Google pioneered in this space with Google Voice in 2008. Apple introduced Siri into its iOS platform in 2011 and opened it up to developers in 2018. Alexa from Amazon came on the scene in 2014 at about the same time as Microsoft's Cortana.
Branded voice software, or “virtual assistants” have been applied to just about any device you can connect to the internet. Phones, laptops, tablets, speakers, appliances, vehicles, headphones, TVs, dedicated devices like Google Home and Alexa are only a start to this growing list.
How is voice being used in B2B?
Gordon Food Service, a distributor, has rolled out a digital assistant called “Gordon Now,” which allows foodservice operators to get information through an app, online chat or through a digital hands-free device called Gordon Now Voice. Built on the Google Assistant platform, the Gordon voice assistance allows operators to place orders in the kitchen without halting food prep or other kitchen operations to get out their phone or go to a computer.
How should you be using voice?
Voice is changing the way search works and creating new marketing possibilities. Here are some things to keep in mind:
This is an important part of every marketer’s toolset. We'd love to help you bring voice into your marketing mix in useful and delightful ways.
See 4 other ways to improve your business through tech.
2Edison/NPR 2017 (to 118.5M) Edison/NPR.
3Voicebot.ai SEO Report, July 2019.