Marlin network GS1 Services

Turnkey GS1 Optimization

Marlin Network provides a turnkey, integrated solution to develop or optimize all required Global Standards 1 content quickly and efficiently. 

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Product content will continue to become more critical to online selling, having comprehensive images and item attributes will directly correlate to sales conversion.

Our Digital Commerce Turnkey Solutions

Marlin Network provides a turnkey, integrated solution to develop or optimize all GS1 content quickly and efficiently.

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Product & Case Level Content
  • Allergens
  • Diet Types
  • Protein Level Claims
  • Fat content Claims
  • NAE Claims
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Marketing Content, Strategy and Consulting
  • Category specific enriched attribution
  • Nutritional Information
  • Features & Benefits and “Why Buys”
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Culinary & Lifestyle Photography and Video
  • Case, inner-pack or open case, in packaging, out of packaging or raw/uncooked
  • At least one lifestyle image — styled, plated, staged or prepared 
  • Bundle packaging available
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Content management Icon
Content Management & Syndication
  • Key product attributes
  • Prep/Cooking Instructions
  • Health advantages
  • Channel specific factors

Unparalleled Product Capturing Capabilities

Weights & Measurements

  • Latest equipment to weigh and measure
  • Infrared and ultrasonic sensing technology 
  • Highly precise scales ensure reliable results. 

Photography

  • Advanced imaging technology
  • Photographers ensure superior quality and consistency

Post-Production

  • Industry recognized GS1 Graphic Standards
  • High quality finished product with image background removal, blemish retouching, and date code removal

The Digital Shelf

In today’s digital world, foodservice buyers are making purchasing decisions at the digital shelf. Rich, descriptive and relevant content ensures an optimized buying experience and competitor differentiation.

Website product page
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Category Specific Enriched Attribution
Stuffed pepper
Nutrition icon
Nutritional Information
Happy eater
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Features, Benefits & Why Buys

Content Control With GS1

Create a complete image library

Open Case

Shows the product exactly as the customer will receive it, including correct pack size quantity. Angle shots show pack quantity visually.

Inner Pack

Shows how product will be packaged in order to maintain freshness.

Natural State

Emphasizes visual expectation of the product and increases level of confidence in buyer decision.

Label

High resolution, digital nutrition facts panel along with panel along with packaged label.

Beauty Shot

Picture of product in a dish or being prepared-if there are infographics, they should be used before lifestyle images.

Ecommerce image

Best-In-Class Standard Content

The key to a higher performing cart is in how your content is handled. And while that seems obvious, it can be challenging to work through the extensive details that make the difference. 

01: Optimized Title

Titles directly impact SEO rankings. They should be specific, include key words and be easily searchable. 

02: Detailed Description

Our writers keep information easily scannable, jargon-free and full of necessary and critical information. Our copy answers key questions and overcomes objections.

03: Informative "Why Buys"

Ensuring the relevant product points and benefits are communicated along with relevant and creative serving suggestions are the keys to securing the online sale.

04: Relevant Key Words

Baking key words in sentence structure helps the page stay relevant and perform better in search.

05: Value Added Imagery

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Making video a have to have instead of a nice to have is key to better performance.

Ready to start planning your GS1?

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Contact Us!

Mark Cullum and Jason Stanley are standing by to discuss. Reach out today!

Mark Cullum, Director of Business Development at Marlin Network

Mark Cullum

847-778-9870

Director of Business Development

Mark Cullum brings over 25 years of success in integrated media sales to his role as Director, Business Development at the Marlin Network. Mark joined Marlin in early 2021 after eight years as Regional VP-Sales at a leading media company in the restaurant, noncommercial foodservice and retail convenience & grocery space. Mark has built, sold and managed complex media, insights and events programs for global and national food, beverage, equipment and technology clients.

Mark holds a BA in Journalism from the University of Iowa and three Digital Media Sales Certifications from the Interactive Advertising Bureau (IAB). Visit his LinkedIn Profile to learn more about Mark. 

Jason Stanley

417-885-4567

Director of Studio Operations, Bon Aperture Productions

With over 20 years of marketing and agency experience, Jason brings a wide skill set to the table. Always ready to assist with any of your video an photography projects. Jason’s done it all. Just don’t ask him to make the coffee.

Jason Stanley
Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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