Marlin network GS1 Services
Turnkey GS1 Optimization
Marlin Network provides a turnkey, integrated solution to develop or optimize all required Global Standards 1 content quickly and efficiently.
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Product content will continue to become more critical to online selling, having comprehensive images and item attributes will directly correlate to sales conversion.
Our Digital Commerce Turnkey Solutions
Marlin Network provides a turnkey, integrated solution to develop or optimize all GS1 content quickly and efficiently.
Product & Case Level Content
- Allergens
- Diet Types
- Protein Level Claims
- Fat content Claims
- NAE Claims
Marketing Content, Strategy and Consulting
- Category specific enriched attribution
- Nutritional Information
- Features & Benefits and “Why Buys”
Culinary & Lifestyle Photography and Video
- Case, inner-pack or open case, in packaging, out of packaging or raw/uncooked
- At least one lifestyle image — styled, plated, staged or prepared
- Bundle packaging available
Content Management & Syndication
- Key product attributes
- Prep/Cooking Instructions
- Health advantages
- Channel specific factors
Unparalleled Product Capturing Capabilities
Weights & Measurements
- Latest equipment to weigh and measure
- Infrared and ultrasonic sensing technology
- Highly precise scales ensure reliable results.
Photography
- Advanced imaging technology
- Photographers ensure superior quality and consistency
Post-Production
- Industry recognized GS1 Graphic Standards
- High quality finished product with image background removal, blemish retouching, and date code removal
The Digital Shelf
In today’s digital world, foodservice buyers are making purchasing decisions at the digital shelf. Rich, descriptive and relevant content ensures an optimized buying experience and competitor differentiation.
Category Specific Enriched Attribution
Nutritional Information
Features, Benefits & Why Buys
Content Control With GS1
Create a complete image library
Open Case
Shows the product exactly as the customer will receive it, including correct pack size quantity. Angle shots show pack quantity visually.
Inner Pack
Shows how product will be packaged in order to maintain freshness.
Natural State
Emphasizes visual expectation of the product and increases level of confidence in buyer decision.
Label
High resolution, digital nutrition facts panel along with panel along with packaged label.
Beauty Shot
Picture of product in a dish or being prepared-if there are infographics, they should be used before lifestyle images.
Best-In-Class Standard Content
The key to a higher performing cart is in how your content is handled. And while that seems obvious, it can be challenging to work through the extensive details that make the difference.
01: Optimized Title
Titles directly impact SEO rankings. They should be specific, include key words and be easily searchable.
02: Detailed Description
Our writers keep information easily scannable, jargon-free and full of necessary and critical information. Our copy answers key questions and overcomes objections.
03: Informative "Why Buys"
Ensuring the relevant product points and benefits are communicated along with relevant and creative serving suggestions are the keys to securing the online sale.
04: Relevant Key Words
Baking key words in sentence structure helps the page stay relevant and perform better in search.
05: Value Added Imagery
84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Making video a have to have instead of a nice to have is key to better performance.
Ready to start planning your GS1?
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Contact Us!
Mark Cullum and Jason Stanley are standing by to discuss. Reach out today!
Mark Cullum
847-778-9870
Director of Business Development
Mark Cullum brings over 25 years of success in integrated media sales to his role as Director, Business Development at the Marlin Network. Mark joined Marlin in early 2021 after eight years as Regional VP-Sales at a leading media company in the restaurant, noncommercial foodservice and retail convenience & grocery space. Mark has built, sold and managed complex media, insights and events programs for global and national food, beverage, equipment and technology clients.
Mark holds a BA in Journalism from the University of Iowa and three Digital Media Sales Certifications from the Interactive Advertising Bureau (IAB). Visit his LinkedIn Profile to learn more about Mark.
Jason Stanley
417-885-4567
Director of Studio Operations, Bon Aperture Productions
With over 20 years of marketing and agency experience, Jason brings a wide skill set to the table. Always ready to assist with any of your video an photography projects. Jason’s done it all. Just don’t ask him to make the coffee.
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