Marketing Planning & Strategy

We always start with the end in mind. By leveraging our curious nature, research and experiences, our brand planners collaborate with account service leaders to find the intersection of the brand strengths and marketplace opportunities. With a sound strategy, we call on our centers of excellence to deliver holistic plans that that move business forward.

 

Creative Services

Regardless of the medium, audience or objective, effective messaging must first be interesting. Our agency creative teams use divergent thinking to generate multiple expressions of the selling proposition, then work with Marlin Network producers to execute unexpected ideas at every intersection.

Culinary Arts

Creativity is the heart of culinary. And culinary is the heart of your business. We provide big, insight-driven thinking that inspires solutions with consumer appeal and of-the-moment relevance. Our range of expertise extends from fine dining to QSR, contract feeding to grocery retail and industrial.

Digital Strategy

Along with “how to build” software, we understand “what to build.” By knowing when to integrate and how to phase your technology as a solution, we provide strategic partnership for your entire software development, infrastructure, maintenance and support.

Digital Development

Our Creative Technologists develop websites, proprietary sales tools and custom software. Our in-house developers work hand-in-hand with creative teams, allowing us to stay efficient and nimble through every stage of a project.

User Experience (UX)

UX is at the cross section of research, psychology and design. Our starting point is people, what do they want? Where’s the intersection of business goals and user’s needs? Our clients benefit from consistent, responsive user experience design across desktop, tablets and phones with on-going user validation and usability testing.

Media Planning & Placement

As the #1 buyer of foodservice media, Marlin Network is continuously challenging expectations of away-from-home touchpoints. We also implement social, mobile, and geo-targeted consumer campaigns, believing strongly in omni-channel marketing to create seamless brand experiences regardless of location or device.

Public & Media Relations

To create mutually beneficial relationships between our clients and their audiences, our public and media relations team stays connected to industry and category influencers, to proactively create positive perceptions on your behalf.

Social Media

Our planning and client teams collaborate to create a social media calendar that outlines topics and platforms that align to your business objectives. Then, agency creatives apply your social voice, while our client and analytics teams monitor engagement. 

Motion & Video

Because video improves SEO, increases engagement and creates greater emotional connections, our in-house video team of cinematographers, editors and animators create videos for every campaign need, including training, events, sales tools, recipes, interviews and more.

Measurement & Optimization

Every project worth building is worth measuring. Our analysts use the business objectives of each project to set up measurement that tracks traffic and site usage. We generate periodic reports that show traction with KPIs, campaign goals and proposed next steps for recommended opportunities for optimization.

 

Research

We stay sharp through our investment in marketplace research and ongoing learning. Collaboration with clients’ insights teams enable us to leverage proprietary research and collectively deliver the most relevant insights to fuel the strategy. Our services include fielding and managing primary research studies, insight development, innovation sessions and market tours.