Start with the end in mind. Our strategic planners and account service leaders collaborate as thought partners with our clients to provide insights, apply research and generate program direction to meet business objectives.
Regardless of the medium, audience or objective, effective messaging must first be interesting. Our agency creative teams use divergent thinking to generate multiple expressions of the selling proposition, then work with Marlin Network producers to execute unexpected ideas at every intersection.
Creativity is the heart of culinary. And culinary is the heart of your business. We provide big, insight-driven thinking that inspires solutions with consumer appeal and of-the-moment relevance. Our range of expertise extends from fine dining to QSR, contract feeding to grocery retail and industrial.
Along with “how to build” software, we understand “what to build.” By knowing when to integrate and how to phase your technology as a solution, we provide strategic partnership for your entire software development, infrastructure, maintenance and support.
Our full-stack digital capabilities cover the planning, creation, and hosting of web, native mobile, and tool integrations for the campaigns. Leveraging those with social, ecommerce, email and other initiatives are areas where we have extensive experience.
UX is at the cross section of research, psychology and design. Our starting point is people, what do they want? Where’s the intersection of business goals and user’s needs? Our clients benefit from consistent, responsive user experience design across desktop, tablets and phones with on-going user validation and usability testing.
As the #1 buyer of foodservice media, Marlin Network is continuously challenging expectations of away-from-home touchpoints. We also implement social, mobile, and geo-targeted consumer campaigns, believing strongly in omni-channel marketing to create seamless brand experiences regardless of location or device.
To create mutually beneficial relationships between our clients and their audiences, our public and media relations team stays connected to industry and category influencers, to proactively create positive perceptions on your behalf.
Our planning and client teams collaborate to create a social media calendar that outlines topics and platforms that align to your business objectives. Then, agency creatives apply your social voice, while our client and analytics teams monitor engagement.
Because video improves SEO, increases engagement and creates greater emotional connections, our in-house video team of cinematographers, editors and animators create videos for every campaign need, including training, events, sales tools, recipes, interviews and more.
During development, our Analytics team sets up measurements to track user behavior, and analyzes data to produce relevant data reports that address specific campaign KPIs. We work with clients to establish benchmarks and set goals. Once the results are in we provide implications and recommendations to move forward.
Working with the client’s insights team, we leverage industry sources, proprietary client research and interviews, as well as other resources to uncover end-user insights around key categories and business objectives. If there is a significant gap in information, we may also field primary research.