An Extra Ounce of Delight The Alchemedia Project helps retain Smucker’s® spreads category dominance through an integrated media campaign. Scroll For More With lower-cost private label brands threatening Smucker’s® share of the spreads category in away from home channels, we built a mouthwatering campaign to retain & grow the spreads business. The Point Retain Smucker’s®

All Out for Breakfast Movement The Alchemedia Project helped create and coordinate a far-reaching movement to drive breakfast business for restaurants during the pandemic. Scroll For More The Point Drive Consumers Back to Breakfast Provide operators the inspiration and tools to go all out with creative menu items and offerings that prompt dine-in, takeout or

JIF® Menu Tool & Live Culinary Demo At a time when peanut butter is surging in popularity and restaurant operators need more support than ever before, Jif® Peanut Butter is here to help! The Jif® Menu Tool & Live Culinary Demonstration are bold, fun interactive ways to engage operators with shall we say—sticky—content they’ll keep coming back