Anchor Brand Refresh

For the brand that once dominated the appetizer category to make a comeback, it needed an amazing story and a bold approach to telling it.

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As the original appetizer brand and inventor of the jalapeño popper, Anchor® was once the king of appetizer innovation. This campaign re-established their category leadership, inspiring thousands of restaurant operators along the way.  

The Challenge

Remember Anchor?

Reignite Anchor’s spirit of originality in a way that inspires restaurant operators to think about appetizers in all new ways.

The Plan

Always Original

Put innovation at the forefront of everything Anchor does. From unexpected media placements to unprecedented digital menu support and even uniquely styled photography, Anchor acts differently everywhere it goes.  

Owning “the original” means doing everything differently, from how we depict flavor, to the below-the-table photography angle.

Play Video

Anchor video. The original appetizer, Anchor, launches a video on how to turn the tables

Anchor Fried Pickles

Anchor Fried Pickles

Anchor Mushroom bites

Anchor Mushroom Bites photography

Anchor Cheddar Poppers

Anchor Cheese Poppers

Anchor Loaded Nachos

Anchor Loaded Nacho Wontons

Anchor Cream Cheese Poppers

Anchor Cream Cheese Poppers

Anchor Cheese Sticks

Anchor Cheese Sticks

Anchor Canapes

Anchor Canapes

Anchor online recipe flip book

Anchor digital media animations

The Payoff

The campaign re-anchored the brand’s position as leader.

The campaign generated 5+ million impressions and converted nearly 20% of customers to watch videos, try samples or get rebates. This re-established Anchor as the go-to appetizer brand for new products, out-of-the-box ideas and innovative menu support.

Find out how to put solutions like this to work for you.

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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