For the brand that once dominated the appetizer category to make a comeback, it needed an amazing story and a bold approach to telling it.
As the original appetizer brand and inventor of the jalapeño popper, Anchor® was once the king of appetizer innovation. This campaign re-established their category leadership, inspiring thousands of restaurant operators along the way.
Reignite Anchor’s spirit of originality in a way that inspires restaurant operators to think about appetizers in all new ways.
Put innovation at the forefront of everything Anchor does. From unexpected media placements to unprecedented digital menu support and even uniquely styled photography, Anchor acts differently everywhere it goes.
Owning “the original” means doing everything differently, from how we depict flavor, to the below-the-table photography angle.
Anchor video. The original appetizer, Anchor, launches a video on how to turn the tables
Anchor Fried Pickles
Anchor Mushroom Bites photography
Anchor Cheese Poppers
Anchor Loaded Nacho Wontons
Anchor Cream Cheese Poppers
Anchor Cheese Sticks
Anchor online recipe flip book
Anchor digital media animations
The campaign generated 5+ million impressions and converted nearly 20% of customers to watch videos, try samples or get rebates. This re-established Anchor as the go-to appetizer brand for new products, out-of-the-box ideas and innovative menu support.
KANSAS CITY, Missouri
ST. LOUIS, Missouri
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.