Brew City Augmented Reality
As a way to engage bar operators and owners in the beer and fries pairing program, Brew City foodservice brand launched an augmented reality series using coasters. Hovering over these coasters brought to life a library of beer and fry pairing options that helped operators see new opportunity.
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Using augmented reality (AR) these Brew City coasters launch a series of beer and fry pairings when viewed with a smart phone. What a unique way to deliver culinary ideas from the leader in foodservice fries and appetizers.
The Point
Fry and Appetizer Pairings
Deliver beer pairings with fries and appetizers in an uncommon way.
The Plan
Engage operators in a new way
Blaze a new trail by delivering new culinary approaches in a new way.
The Idea
Creative use of Augmented Reality (AR)
Use Augmented Reality (AR) in a unique way to create a reference library of pairings that can increase check averages.
Using Augmented Reality (AR), Brew city was able to deliver multiple ideas for beer and fry/appetizer pairings in a unique way. Holding your smart phone over the coaster activates the library of ideas. Swiping right and left allow for deeper engagement into the food cost and details of the food and beer ideas.
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The Brew City True Beer Food app displays multiple coaster views, each with more information about beer pairings.
Here is a mobile demonstration of the Augmented Reality selling tool for bar and grill foodservice operators.
The Payoff
"WTF!"
The response was abnormally wonderful for the brand, the sales team and the growth it inspired.
This piece garnered much praise and accolade at the McCain Foodservice National Sales Meeting, resulting in the salesforce from other global regions demanding it be rolled out to them in short order.
See More Work By The Alchemedia Project
The Alchemedia Project: Anchor
The Alchemedia Project: McCain Takeout Campaign
The Alchemedia Project: McCain Beer Pairings Campaign
The Alchemedia Project: Louisiana Hot Sauce
The Alchemedia Project: Hostess Deep Fried Twinkie
The Alchemedia Project: McCain Sidekick Program Launch
The Alchemedia Project: Seventh Generation
The Alchemedia Project: McCain VR
The Alchemedia Project: Brew City AR
The Alchemedia Project: Stok
The Alchemedia Project: Burger Route
The Alchemedia Project: Draggin
The Alchemedia Project: Minor’s Salute to Chefs
The Alchemedia Project: Knorr
The Alchemedia Project: Hellmann’s Video Campaign
The Alchemedia Project: Brew City Brand Refresh
The Alchemedia Project: Jif That Dish Menu Tool & Live Culinary Demonstration
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