Brew City Augmented Reality

As a way to engage bar operators and owners in the beer and fries pairing program, Brew City foodservice brand launched an augmented reality series using coasters. Hovering over these coasters brought to life a library of beer and fry pairing options that helped operators see new opportunity.

Brew City Foodservice logo

Scroll For More

Using augmented reality (AR) these Brew City coasters launch a series of beer and fry pairings when viewed with a smart phone. What a unique way to deliver culinary ideas from the leader in foodservice fries and appetizers.

The Point

Fry and Appetizer Pairings

Deliver beer pairings with fries and appetizers in an uncommon way.

The Plan

Engage operators in a new way

Blaze a new trail by delivering new culinary approaches in a new way.

The Idea

Creative use of Augmented Reality (AR)

Use Augmented Reality (AR) in a unique way to create a reference library of pairings that can increase check averages.

Brew City Augmented reality phone screens

Using Augmented Reality (AR), Brew city was able to deliver multiple ideas for beer and fry/appetizer pairings in a unique way. Holding your smart phone over the coaster activates the library of ideas. Swiping right and left allow for deeper engagement into the food cost and details of the food and beer ideas.

The Brew City True Beer Food app displays multiple coaster views, each with more information about beer pairings.

Here is a mobile demonstration of the Augmented Reality selling tool for bar and grill foodservice operators.

The Payoff

"WTF!"

The response was abnormally wonderful for the brand, the sales team and the growth it inspired.

This piece garnered much praise and accolade at the McCain Foodservice National Sales Meeting, resulting in the salesforce from other global regions demanding it be rolled out to them in short order.

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



Subscribe To Our Newsletter

You may unsubscribe from our newsletter at any time. See our Privacy Policy for more information on how we store and protect your data.

©2021 Marlin Network. An Advantage Marketing Partner. Trading as ADV.    |     Privacy & Cookie Policy     |     Careers

Scroll to Top

This website uses cookies to ensure you get the best experience on our website.