Slay the Draggin’
Slay the Draggin’ was a geo-targeted social media promotion created to drive iced coffee traffic for International Delight c-store customers.
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The Point
Create an Afternoon Drink Destination
Drive awareness and trial of International Delight Iced Coffee among consumers at key c-store customers.
The Plan
Point Consumers to an Iced Coffee Near Them
We implemented a series of promoted, targeted social posts, geo-targeted mobile media and video content to drive consumers to a c-store near them for a special offer and to share their experience using #SlayTheDraggin.
The Idea
Slay the Afternoon Draggin’
You’ve got a beast of a day ahead of you. Don’t let it drag you down. Keep your energy up with a sweet, creamy Iced Coffee from International Delight. Find one near you.
The Payoff
Slayed it.
The campaign delivered 8 million impressions and the highest engagement for the International Delight brand for 3 consecutive months, plus an increase in iced coffee sales of 25-80% at all participating c-stores.
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Find out how to put solutions like this to work for you
BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas
IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri
For brands that are going places.
From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.
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