Slay the Draggin’

Slay the Draggin’ was a geo-targeted social media promotion created to drive iced coffee traffic for International Delight c-store customers.

International Delight Logo

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The Point

Create an Afternoon Drink Destination

Drive awareness and trial of International Delight Iced Coffee among consumers at key c-store customers.

The Plan

Point Consumers to an Iced Coffee Near Them

We implemented a series of promoted, targeted social posts, geo-targeted mobile media and video content to drive consumers to a c-store near them for a special offer and to share their experience using #SlayTheDraggin.

The Idea

Slay the Afternoon Draggin’

You’ve got a beast of a day ahead of you. Don’t let it drag you down. Keep your energy up with a sweet, creamy Iced Coffee from International Delight. Find one near you.

Gas pump advertisement
To go coffee and insulated tumbler
Window poster advertisement

The Payoff

Slayed it.

The campaign delivered 8 million impressions and the highest engagement for the International Delight brand for 3 consecutive months, plus an increase in iced coffee sales of 25-80% at all participating c-stores.

Find out how to put solutions like this to work for you

Locations In:

BOSTON, Massachusetts
CHICAGO, Illinois
DENVER, Colorado
IRVINE, California

NEW YORK, New York
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.

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