Slay the Draggin’

Slay the Draggin’ was a geo-targeted social media promotion created to drive iced coffee traffic for International Delight c-store customers.

International Delight Logo

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The Point

Create an Afternoon Drink Destination

Drive awareness and trial of International Delight Iced Coffee among consumers at key c-store customers.

The Plan

Point Consumers to an Iced Coffee Near Them

We implemented a series of promoted, targeted social posts, geo-targeted mobile media and video content to drive consumers to a c-store near them for a special offer and to share their experience using #SlayTheDraggin.

The Idea

Slay the Afternoon Draggin’

You’ve got a beast of a day ahead of you. Don’t let it drag you down. Keep your energy up with a sweet, creamy Iced Coffee from International Delight. Find one near you.

Gas pump advertisement
To go coffee and insulated tumbler
Window poster advertisement

The Payoff

Slayed it.

The campaign delivered 8 million impressions and the highest engagement for the International Delight brand for 3 consecutive months, plus an increase in iced coffee sales of 25-80% at all participating c-stores.

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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