Hellman’s Video Campaign

This global video campaign, More than Chefs, showcases everyday chefs from around the world—what they look like, the many hats they wear, how they run their restaurants, and at the same time manage their personal lives. And by doing so, demonstrating Hellmann’s partnership in lighting the fire of innovation and creativity along the way.

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The Point

Share the Daily Work of Chefs From Around the World

We know that chefs are more than just chefs. Chefs wear many hats: creator, leader, mentor and more. Hellmann’s wanted to help share those amazing stories and let operators know they can count on Hellmann’s superior performance to be their workhorse mayonnaise back of house.

The Plan

Praise Those Chefs Who Go the Extra Mile

Chefs everywhere have unique jobs, they lead lots of people, run kitchens and have private lives. And they all have fantastic stories to share.

The Idea

More than Chefs

We found chefs who have awesome stories and are also creative users of Hellmann’s. We sent crews to capture the moments that make these chefs great. With creative vision and direction, our crew directed the video team from afar. With the right technology we were able to craft beautiful and robust stories. 

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

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From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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