Hostess Deep Fried Twinkie

To help McCain launch their Hostess Foodservice partnership, we created an integrated touchpoint plan intended to drive excitement and trial of one hot item.

McCain Foodservice logo

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The Point

Leverage a classic with innovation.

To help McCain launch their Hostess Foodservice partnership, we created an integrated touchpoint plan intended to drive excitement and trial of one hot item – Deep Fried Twinkies.

The Plan

Showcase what makes the product hot.

Using paid, owned and earned media, we inspired operators to make Deep Fried Twinkies an even sweeter snack. From free samples to compelling recipe content, we developed an argument as to why Deep Fried Twinkies simply must be on the dessert menu.

The Idea

Deliver an indulgent take on iconic appeal.

The idea of rethinking a nostalgic treat with new recipe ideas and innovation led to inspiration and mass trial for flavor-seeking operators looking to improve their menu with a creative sweet treat.

Hostess Deep Fried Twinkie landing page on a tablet
Hostess Deep Fried Twinkies sell sheet
Hostess Deep Fried Twinkies sell sheets
Hostess Deep Fried Twinkies magazine ad
Hostess Deep Fried Twinkies digital ads on tablet

The Payoff

We delivered a 41% conversion rate.

The campaign generated nearly 5 million impressions and exceeded site traffic goals, delivering over 6,500 qualified visitors in a matter of a few months.

We more than doubled our conversion goal for the campaign and made Deep Fried Twinkies one of the hottest menu items of the year.

Find out how to put solutions like this to work for you

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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