JIF® Menu Tool & Live Culinary Demo

At a time when peanut butter is surging in popularity and restaurant operators need more support than ever before, Jif Peanut Butter is here to help! The Jif Menu Tool & Live Culinary Demonstration are bold, fun interactive ways to engage operators with shall we say—sticky—content they’ll keep coming back for.

JIF logo

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The Point

Menu More With Jif

Peanut Butter is popular! And Jif is America’s favorite brand. This campaign sought to increase foodservice operator affinity for Jif, and inspire new ways to use it all across the menu.

The Plan

Make it Mouthwatering

It was a full team effort leverage chefs and UX experts alike to uncover the most delicious ways to serve Jif, and serve them up on the web!

The Idea

Jif That Dish! Wheel & Live Show

Develop rich content that drives engagement and offers true support to operators with the Jif That Dish! Wheel of inspiration and Live Culinary Event.

JIF That Dish promotion
chef making tacos with JIF

The Payoff

More Jif’d Dishes

  • Of more than 20,000 total landing page sessions, the wheel garnered the most action!
  • 100 engaged attendees at the (virtual) Live! Culinary Demo, including many key customers!
  • Countless newly inspired dishes incorporating Jif Peanut Butter

Find out how to put solutions like this to work for you.

Locations In:

BENTONVILLE, Arkansas
BIRMINGHAM, Alabama
CHICAGO, Illinois
DALLAS, Texas

IRVINE, California
KANSAS CITY, Missouri
SPRINGFIELD, Missouri
ST. LOUIS, Missouri

For brands that are going places.

From daily coffee stops to weekend lunch capades to once-in-a-lifetime vacations, consumers are always on the go. Brands that meet them where they are with the products, services and experiences that delight will win. Marlin Network is a destinations marketing agency that understands where guests are going, what makes them stay and what brings them back for more.



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